Updated on: 09-11-2021 by WEB-ROI
As a professional, you may have heard that having a LinkedIn profile is important. But what about as a business?
As your trusted advisors in digital marketing, we are on a mission to educate small business owners that maintaining their LinkedIn Company Page, especially for businesses that are B2B, is beneficial to their company.
As part of this, we’ve created a detailed guide to best practices for LinkedIn Company Pages. By the end of this guide, you’ll have plenty of takeaways and actionable steps that you can take to ensure that LinkedIn becomes an extension of your business. Once you start using the platform correctly, you will begin to notice that it can truly help you drive traffic and obtain more qualified leads for your company.
Let’s begin this guide by creating a solid profile. This will not only showcase your company, but you can answer many of your leads’ questions without them needing to reach out to you directly. To build your profile, refer to this checklist to ensure that you’ve maximized the most important features:
Of course, no guide to best practices for LinkedIn Company Pages is complete without a guide to active management and marketing tactics.
Once you’ve created a solid foundation from which you can market your business on LinkedIn, it’s time to come up with a marketing strategy and execute some tactics to begin to connect with your audience.
That’s it for our best practices guide for LinkedIn Company Pages! Ready to experience the power of LinkedIn Marketing? To watch our video on LinkedIn Best Practices follow the link here.
Your LinkedIn page should be an extension of your business’ website. Learning to use it to its full potential can help your business immensely. For more information contact us today.
With a high-traffic website designed to convert quality leads into paying customers you can shift your focus to other areas of your business (or reclaim some much-needed personal time).
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