Updated on: 21-09-2021 by WEB-ROI
Put on your helmet. Strap on your boots. Get ready to rumble because your manager has a mission for you:
In other words…make the website do better without, you know, doing much to it.
Now, there are some options available to you:
All of which can yield results.
But if you want to make a quick, measurable impact (and in the process, really wow your boss), you should run the following A/B tests on the most crucial element of any website:
Your calls-to-action (CTA).
Your call-to-action (CTA) button is the most important element on your website. End of story.
When done right, it tells people:
So you may have to run a few A/B tests to find a CTA that works best for your business needs.
Your CTA copy button is incredibly influential; meaning you can (and should) test various aspects of it:
There’s more to this than simply changing “START NOW” to “BEGIN NOW”. You should tap into why people visit your site.
What problems are they looking to solve? What roadblocks are in their way? How can you help them?
And then, communicate that into an easy-to-read, eye-catching button.
Sometimes a red button beats a blue button.
Sometimes a green button beats an orange button.
The only way you can know for sure is to test ‘em.
The beauty of this test is twofold:
Where’s your CTA button right now?
And, more importantly, why is it there?
The justification for placing it above the fold is that people need to see it immediately as soon as they hit your page.
The justification for sticking it at the bottom of a page is to allow people to read all your great content and be so excited when they reach the end they just have to click it.
Move your CTA button around:
Or have multiple CTA buttons in multiple locations.
Explore its relationship with the text on the page. Is there a compelling piece of content that leads nicely into your CTA?
Should it be at the end of a paragraph? Indented at the beginning? Even in the middle of a single section of text?
Did you know there are over 700 different fonts available?
Now, you don’t need to test every single font type out there (you’d go mad otherwise).
But, you should examine the current font of your CTA button and ask yourself:
Before changing Franklin Gothic Book to Malgun Gothic, you should consult with an experienced web designer.
The last thing you want to do is create such an odd mix that it becomes off-putting and messes up the structure of your landing page being tested.
One more thing: If you have a bunch of fonts you’d like to check out, feel free to run an A/B/C/D test.
Now that you know what to test, you need to determine how to test them.
There are many factors you need to consider before you begin testing your CTA buttons.
If you don’t choose the right ones (or if you aren’t sure how to interpret the data), you could get some misleading information about your test results.
And that ain’t good.
The results of A/B tests are never meant to be permanent.
They can guide your web design efforts for a little while. But eventually, you’ll need to test your calls-to-action again.
Just because an orange button which reads “SUBSCRIBE NOW” does well today, doesn’t mean it’ll do well in 6 months.
So, as you develop the marketing plan for your business, always allocate time and resources for A/B testing.
If you do it proactively, you won’t have to worry about squeezing it in (especially during a busy time where you’d rather not be testing).
Plus, your boss will love the proactive foresight you display in planning ahead for A/B tests.
You know the importance of your CTA buttons.
And you know the value of running A/B tests.
In fact, the two go together like PB& J.
So, if you’re looking for help running a simple A/B test on your calls-to-action (or want to do something more dramatic), we want you to tell us.
No matter what you want to test – or for how long – we can plan it, execute it, and monitor it for you.
We’ll do the work. And if your test idea does well (which it should, because you’re awesome), you’ll get the glory.
You tell us what you want from your web company and we’ll show you how our team delivers it.
With a high-traffic website designed to convert quality leads into paying customers you can shift your focus to other areas of your business (or reclaim some much-needed personal time).
Stop driving in circles. Choose digital marketing services guaranteed to get you to the finish line. With an award-winning website design company like WEB ROI at your side, it won't take long to achieve your goals.