3 Reasons Why Your Website Isn’t Showing Up on Google

Updated on: 23-09-2021 by WEB-ROI

Searching on Google in Canada

There are various reasons why your website isn’t being indexed on Google. Read on to discover some of the most common reasons your website might not be showing up on Google and how to fix them. Not to worry though – all potential issues have a solution. It’s simply a matter of diagnosing the problem, and then you’re well on your way to fixing it. With a little TLC, your business will be back on track and running smoothly in no time. 

1. Your Website is Brand New 

If your website is brand new, it’s entirely possible that Google doesn’t know about it yet. Google functions by following links on websites that it has already indexed, meaning that if no websites are linking to your new site, Google probably doesn’t know that it exists. 

You can share a sitemap with Google to let them know that your website exists and what pages it contains. You can do this through Google’s Search Console.

2. Your site Isn’t Showing for Your Desired Keywords 

If your website exists within Google’s index and yet you’re still buried far in the pages of Google’s search results or not showing up at all, you likely need to focus on search engine optimization (SEO). 

The entire SEO industry exists for this reason – with so many websites in existence, you need to convince Google that yours is worthy of showing up as a result, more than your competitors. To speed past the competition and leave them in the dust, you’ll find the most success by outsourcing your SEO to an experienced digital marketing agency, like WEB ROI in Canada.  

The best way to earn a place in Google’s search results is to create value for users who visit your site. You can do this by researching topics relevant to your business and creating unique and valuable content for the consumer.  

Not only does Google recognize when your website provides people with what they’re searching for, but if you’re producing quality content, other websites are more likely to link to your pages as a resource. Earning links from other websites does wonders for demonstrating your website’s value to Google, thus making it more likely to appear higher up in search results. Beat the competition and accelerate the success of your business by producing quality, trustworthy content! 

Are you looking to improve your website’s SEO? At WEB ROI, that’s what we do! Contact our team today. 

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3. You Have a Settings Issue 

One potential source of error is accidentally blocking Googlebot in your robots.txt file. This file tells crawlers what pages it can crawl on your site versus which ones it can’t, so if you accidentally block a page with meaningful content, Google will likely have trouble finding your site, and therefore you won’t see any traffic. 

Check your robots.txt to see if you’ve made an error and accidentally blocked a page that you want to appear on Google. If you have, reach out to an experienced SEO agency like WEB ROI to get you back on track.  

Another settings issue could be that you’ve set your page to “noindex.” This tells search engines not to put a specific page in the index – the opposite of what you want, essentially. To get your page back up and running, you’ll need to fix this error. 

You can check this easily by going to the page in question and looking at the source code. Simply open the code and search for the word “noindex” – if your search yields no results, this error doesn’t apply to you. If it does show up, then you’ve found your problem! 

WEB ROI are experts in the field of digital marketing strategy. If you’re looking to kick your business into the next gear and get your online marketing on track, reach out to the WEB ROI team today. We can help you to jump-start your business’s online presence all over Canada and speed off into the sunset, leaving your competitors far behind. 

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