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How to Maximize Performance with Creative Assets in Performance Max Campaigns

Creative assets form the backbone of Performance Max campaigns, ensuring advertisers can fully harness Google's AI and machine learning algorithms for optimal ad performance. These assets include images, videos, headlines, and descriptions tailored to engage audiences across Google's advertising channels effectively. Why Creative Assets Matter According to Google, the effectiveness of Performance Max campaigns hinges […]
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Pmax
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The Importance of Mobile-Friendly Websites

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A few years ago (April 21, 2015 to be exact) Google changed the way businesses big and small – all over the world – marketed to potential customers. It was called Mobilegeddon and it instantly placed the importance of mobile-friendly websites ahead of their desktop counterparts. In short, here’s why: More people surf the web […]
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Mobilegeddon
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Google Says More People Search on Mobile than Desktop

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Google says that more people search on mobile than desktop. So what does that mean for your mobile site? We take a closer look in the WSI Milton blog.
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