Jason’s Tips: Google My Business Attribute Changes

Update Concept

Google has released an update, adding 4 new attributes to Google My Business listings (Google Maps).

You will notice these 4 attributes appearing in business knowledge panels:

  • Online Care
  • Online Appointment
  • Online Estimates
  • Online Classes

Why this is important

Using attributes in your GMB listing can make your listing stand out and catch searchers’ attention by highlighting your most important service offerings

Traditionally, attributes have been used as triggers to drive visitors to your physical location, but with current restrictions on traffic levels and disinfecting requirements, many businesses are serving their clients online more than ever before.

Even as businesses reopen, consumers are feeling very cautious and are seeking online alternatives to services they used to access in person, such as doctors, fitness instructors, therapists, and others.

Traditionally, searchers would type in a query and then click a link to your website, landing page, or social media channel. But more and more, in recent years, we’ve seen searchers engaging directly from the search page, usually directly on the GMB listing. These new attributes make it even easier and more likely that searchers will convert to a lead or opportunity directly from your GMB listing.

How can you add Attributes to Your Google My Business Listing

  • Sign int to Google My Business
  • Open the location you’d like to manage
  • From the menu, click info
  • Find “Add Attributes” and click Edit
  • when finished, click Apply

**Note that available attributes may vary according to your business category.

I have created a video that outlines these changes and what that can mean for you. Check out the video here.

I hope this is a helpful tip for you. If you’d like to have a quick intro call to see if we can help you with your online marketing needs, here’s a link to my calendar to schedule a 15 min call.

JG