PPC(Pay Per CLick) (SEM) Specialist

You will lead the PPC strategy and implementation for dozens of clients, ensuring they achieve above-average CTR and conversion rates. If you thrive on managing multiple clients with tight deadlines in a fast-paced workplace, you’re going to love it here.

Why work at WEB ROI:

  • Permanently a remote, work from home position (optional – office space in Calgary)
  • You make a real impact on small and medium-sized businesses with digital marketing results
  • You are part of an award-winning team of like-minded co-workers
  • Consistently be at the top of your game with continuous learning and professional development
  • A culture where your ideas are heard and implemented
  • Health benefits program
  • Inclusive work culture
  • Family-focused organization with a healthy mix of work and play
  • Epic team events
  • A company culture dedicated to employee satisfaction and retention

Your role:

You will manage dozens of clients with Google Ads campaigns (monthly budgets ranging from $500 to $5000), using automated scripts/software and/or human intelligence to achieve the best ROI:

  • Ongoing testing, optimization and tracking for lead generation to meet business KPIs
  • Working effectively with the other members of the PPC and digital team to maintain efficient running of all accounts
  • Perform daily account management of PPC campaigns (review expensive or under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics) and improve ROAS Ensuring keywords are positioned appropriately
  • Adding negative keywords as appropriate
  • Split testing of ads, responsive search ads
  • Determining which keywords are converting
  • Evaluating Google Analytics data
  • Monthly reports that include data and meaningful insight about the impact of the campaign
  • Analyze competitors
  • Stay current on industry changes
  • Create 1-2 new campaigns a month:
    • Keyword research
    • Set up Campaigns, Ad Groups, Geographic Targeting, Settings
    • Writing ads for each Ad Group
  • Proactively recommend which forms of paid search would produce the best ROI for the client and provide revenue/profit opportunities for WEB ROI:
    • Google Local Service Ads
    • Display
    • Retargeting
    • Social
    • Bing

Your Qualifications:

  • 2+ years experience of managing high ROI pay-per-click campaigns
  • Google Ads, Analytics, Tag Manager Certifications
  • The ability to work independently
  • High degree of self-responsibility
  • Love of ongoing learning
  • Exceptional work ethic
  • Excellent English written and verbal communication skills
  • Effectively communicate results, recommendations and other insights to management and clients

Who is WEB ROI?

WEB ROI is located in Milton, Ontario and is a sister company to Blue Ocean Interactive Media in Calgary, Alberta. We operate as 1 team within 2 brands: our staff span the entire country, coast to coast.

Passionate about our Core Values:

  • Results First
  • Proactive Service
  • Quality Work
  • Accountability
  • Continuous Learning
  • Work Hard and Play Hard Together as a Team

Award-winning digital marketing agency that provides:

  • SEO
  • Custom Website Design
  • Website Development
  • Conversion Optimization
  • Content Marketing
  • Email Marketing

Our systematized process, combined with team brainstorming, provides 400% greater results to our clients than the average experienced online.

If you are looking for a place to call home and directly impact many SMEs in a busy and fun agency, apply today!

Submit your resume today!

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