Digital Marketing for Building or Landscape Supply Companies
As a building supply or landscape supply company, you’re probably catering to homeowners and contractors.
- Does your current website appeal to both segments equally?
- Do homeowners know where to go when they hit your website?
- Can contractors easily find the specialized products you offer?
If not, then chances are they’re confused by your website and will simply leave. You won’t be able to showcase your extensive product selection and high levels of customer service.
And you won’t be able to get the biggest WEB ROI possible.
Get found first, get found often and get big annual sales growth
Some building supply and landscape supply retailers believe their website should just be an online brochure. And that people will visit their physical location for more information.
That’s old-school thinking. It’s also the difference between having a website and getting big WEB ROI from it.
Your website needs to be a Digital Showroom which:
- Answers every question customers have just like your sales team would
- Is always accurate and up-to-date with your newest products and promotions
- Provides valuable information such as guides, tips and how-tos
Can your current website deliver all that right now? It should, because that’s what customers want.
Digital marketing which delivers more qualified leads (and sales) every day
You know how competitive the industry is. Building supply and landscape supply stores (and websites) seem to be popping up everywhere. And the last thing customers want to do is to drive around from store to store.
Instead, they’ll visit multiple websites. If they find what they want, they’ll stay. If not, they’ll leave.
Once visitors reach your Digital Showroom, how do we keep them there?
How frustrating is it to search for something in Google, click a link and then not find what you expect?
You wouldn’t do that to your customers, either.
The same words people type into Google will appear on your website because:
- It lets visitors know they’re on the right page
- It gives your website a higher page ranking on Google
You have a building supply or landscape supply retail website. This means you’re always selling.
And as helpful as content can be, nothing can seal the deal like high-quality images.
Pictures are the first thing people notice. And it only takes a half-second to determine if a picture is appealing or not.
For your building supply or landscape supply website, showing is just as important as telling.
f people want to learn more about a product, is it easy for them to do so?
Can they click on an image to see a larger version of it? Is it easy for them to add a product to an online shopping cart? Are there multiple ways for them to contact you?
The easier it is to use your website, the better chance you have of making the sale.
Meet some of our clients
Landscape and building supplies come in many forms.
It could be something as simple as topsoil or industrial like steel beams. Whatever building supplies or landscape supplies you offer – and to whom – your state of the art, 24/7 Digital Showroom should always open be for business.
Interested in learning more about our Digital Marketing for Landscape Supply or building supply Companies? Read our Grand River Natural Stone case study and our Lane’s Landscaping Supplies case study.