Grand River Natural Stone Case Study

Grand River Natural Stone is a landscape supplier with four locations throughout Southwestern Ontario: London, Kitchener, Fergus, Stoney Creek.

The Problem

Grand River Natural Stone had a hard time standing out from the “big guys” and similar-sized companies. Every aspect of their digital marketing – from their website to SEO – was weak. They had a poorly laid out website and were concerned about falling behind in a very competitive industry.

The Solution

Overhauling their website was the first order of businesses. Ensuring it was built and laid out properly immediately helped with SEO and lead generation. From there, it was about establishing a strong email, paid advertising and content marketing program.

The Results

204%

increase in contact form submissions

74%

growth in organic Google SEO traffic

3885

total forms and phone calls in one year

Grand River Natural Stone is now leaving their similar-sized competitors behind. And when it comes to the “big guys”, they are more than holding their own in terms of traffic, conversions and revenue.

In their own words

“We didn’t have a lot of traffic and search engine marketing was non-existent. We needed a stronger digital presence. With WEB ROI, our website traffic has increased year over year. Our sales revenues have increased dramatically and we’ve really emerged as a big player in the game”.

Ben Cartmell, Grand River Natural Stone