Oakville Home Leisure is a full home leisure retailer out of Oakville, offering a wide range of quality products. Equipped with an e-commerce setup, they deliver quickly across any city in Canada.

The Problem

Oakville Home Leisure didn’t have any web presence. They had a rough-and-ready self-made website primarily selling hot tubs and limited game room furniture but didn’t accomplish any goals for the business. They were relocating to a bigger facility, introducing new product lines and urgently needed a new website with a 30 degree approach towards digital marketing efforts to ride the Digital wave.

The Solution

The client was going through major changes. Relocation of their facility to a much larger one meant much more retail space for an extensive range of leisure furniture. WEB ROI analyzed the need of a complete rebranding which resonated with their target audience and redesigned the website to accommodate the length and breadth of over 3000 products. The major challenge was to make the navigation through the broad categories a breeze through. It took meticulous research about their offerings, learning about the user experience through user flow analysis, heat mapping and content evaluation. In a short span of time they started receiving orders from all across Canada and WEB ROI pitched to go for an e-commerce setup which was a logical step to take. Keeping up with the digital marketing trends and gaining an edge over its competition, the website was upgraded from just being a request-to-quote to a fully equipped e-commerce website which also gave them the capability to seamlessly deliver across Canada. Apart from the above, the optimized search campaigns brought in relevant traffic to the website, with which coupled with the aforementioned, resulted in effective conversions increasing sales.

The Results

17.08%
increase in organic sessions
9.53%
increase in average session
26.27%
increase in paid sessions
13.31%
increase in session duration

Future Plans

To continue growing their business and implement latest digital marketing tactics & practices to bring in more money for the business!

In their own words

“Prior to meeting WEB ROI we didn’t really have a web presence… We had a homemade one… which made us proud that we had one but we weren’t accomplishing anything… Jason convinced me to at least have a proposal and see what WEB ROI could do.”

“… our business was going through tremendous change. We were looking to move from our old facility of 5000 sq. ft. to our current 17000 sq. ft. … a t that time we wanted a whole new branding… and we came up new website to promote… WEB ROI has transitioned it into a full ecommerce website…”

“Nobody knows where the digital age is going as far as online shopping. So we wanted to step ahead, continue to grow our online sales… to stay ahead of our own competition…We wouldn’t have stuck with WEB ROI for 12 years if we didn’t think it was working, we are very happy with how things are going.”

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