Oakville Home LeisureIs In It To Win It.

The Solution

The client was going through major changes. Relocation of their facility to a much larger one meant much more retail space for an extensive range of leisure furniture. WEB ROI analyzed the need of a complete rebranding which resonated with their target audience and redesigned the website to accommodate the length and breadth of over 3000 products. The major challenge was to make the navigation through the broad categories a breeze through. It took meticulous research about their offerings, learning about the user experience through user flow analysis, heat mapping and content evaluation. In a short span of time they started receiving orders from all across Canada and WEB ROI pitched to go for an e-commerce setup which was a logical step to take. Keeping up with the digital marketing trends and gaining an edge over its competition, the website was upgraded from just being a request-to-quote to a fully equipped e-commerce website which also gave them the capability to seamlessly deliver across Canada. Apart from the above, the optimized search campaigns brought in relevant traffic to the website, with which coupled with the aforementioned, resulted in effective conversions increasing sales.