Email Marketing & Lead Generation for Contractors, Retailers & B2B Companies
With all the advancements in digital advertising over the years, contractor, retailer and B2B email marketing is still a popular and effective communication tool.
But that’s just the start.
Go beyond just sending emails to build a marketing plan telling prospects and customers what they need to hear, when they need to hear it.
Timely, impactful and personal
For many contractors, retailers or business-to-business organizations, there are two schools of thought when it comes to sending emails:
- Only send emails when there’s something to announce or sell
- Send the same email to everyone on their mailing list
In reality, detailed email strategizing ensures everyone gets hit with the right message that’s just for them.
It’s the smart way to communicate with your customers and maximize your WEB ROI with:
When customers sign up to receive emails from you, they’re clearly interested in what you have to say.
Take advantage of by sending relevant and informative emails as often as necessary.
You’ll always be top-of-mind as you share important news, updates and other information.
Being acknowledged feels good.
When a visitor takes action on your site, such as:
- Booking an appointment
- Downloading a checklist
- Completing a contact form
A customized campaign is triggered, made up of an automated series of email messages catering to the individual’s interests. Your leads are nurtured automatically, making your sales process more effective and easier for you.
Not all of your email subscribers are in the same place in the buying cycle.
Some may be looking for info.
Others are ready to buy. Or they could be long-time customers wanting updates from you.
Managing your email list shows customers that you’re aware of their needs by sending them the right email at the right time.
Find out how we can help you grow by as much as 30% this year CONTACT US TODAY
Why email marketing helps boost WEB ROI
Companies big and small all over the world continue to use email as a primary marketing tool for a variety of reasons:
It’s a big part of your internet marketing plan, but email only takes up a fraction of your budget.
Your customers will feel more connected as you share valuable pieces of information with them on a regular basis.
With tablets and smartphones, customers hear from you the instant you have something to say.
Emails from your company with your logo create an expectation of trust with your brand.