ClimateCare Case Study

ClimateCare is an Ontario-based co-operative of HVAC specialists and technicians.

The Problem

Each individual ClimateCare member was saying something different. The message the co-operative wanted to communicate was disjointed. Also, there were no baseline metrics to measure, let alone report on.

The Solution

First, it was to get to know the co-operative and discover what it is they wanted to say. That process was repeated for each individual member to develop local, unique content. Establishing a performance benchmark gave ClimateCare a starting point from which to grow.

The Results

$22.75

cost per lead
( goal is $40.00 )

13%

of all website visitors become leads
(Internet average is 2%)

400%

savings in cost per
lead

keywords rank organically on
page 1 of Google

ClimateCare is just getting started. Currently, WEB ROI has developed 16 unique ClimateCare websites with more coming
online all the time.

In their own words

“WEB ROI spent a lot of time getting to know us. What we were, what we were looking for, our goals and how they could help. After a year-and-a-half of working with WEB ROI, the results have been phenomenal.”

Rick Little, ClimateCare Cooperative