Once at WEB ROI, a client who runs a self-storage business came in for their annual review. After going over things like search engine optimization (SEO) performance and measuring overall results, the discussion shifted to content That’s when the client leaned in, and said something to the effect of: I work in self-storage. It’s boring. … Continue reading There’s No Such Thing as a Boring Industry – Only Boring Content
What’s your job? Now, as the Grand Poobah of Marketing for your company, you probably think your job is to: Build and maintain a nice looking website. Always improve your search engine optimization (SEO) Have a strong social media Send out email marketing campaigns to your subscriber base. If that’s what you think, well, you’re … Continue reading 3 Storytelling Techniques for Your Business
“Why are there so many words on my website? It’s way too much. Nobody will read this.” – Heard from just about every WEB ROI customer the first time they receive copy from us. Perhaps no debate has been greater – or gone on longer – than the one about writing for websites. And usually … Continue reading Money-Making Tuesday: Why Do You Need So Many Words on Your Website?
Way back in the early days of search engine optimization, it was all about the keywords (and to an extent, it still is). Today, though, many factors can influence and boost your SEO rankings: Social media marketing Blogging and content marketing Usability improvements Responsive design The first item on that list – social media – … Continue reading The Connection Between Social Media & SEO (Infographic)
As a business owner, you want your website to get found by the right people: High-quality leads who are very interested in purchasing your products or services. (On the other hand, the wrong people are “tire-kickers” who don’t really want to do business with you). Now, more than ever, quality content is a crucial component … Continue reading When It Comes to Content, Quality AND Quantity Matters
The Apple iPad has many great things going for it: It looks cool It’s portable It can do a bunch of different things Know what else is neat about the iPad? It’s so friggin’ easy to set up and use. Take it out of the box, turn it on and follow the on-screen instructions. No … Continue reading The 5 Es of Content Usability
Social media marketing and search engine optimization (SEO) have a lot in common: High-quality content rules: The best social posts are the ones that get clicked, shared and commented on. The most relevant, useful websites are the ones that enjoy high SEO rankings. They both take time: Building a strong social media presence and having … Continue reading Money-Making Monday: See How Poor Social Media Can Hurt Your SEO Too (and What to Do About It)
You’ve written what you think is a great social media post about your business website. It’s different and unique compared to the last one. So why aren’t people clicking or engaging with it? Although people may be visiting your company’s Facebook or Twitter page, chances are they don’t want to read only things about it. … Continue reading What Makes a Good Social Post for Your Business? (Infographic)
Here’s a question: Why do your competitors enjoy a large and active social media following? And why do you struggle to attract followers and engagement? After all, you’re: Posting about your contractor business as much as possible (the more, the better) Letting people know about specials or deals whenever you have them Adding relevant pictures … Continue reading Money-Making Monday: Are YOU Getting the Most from Your Social Posts?
In 2017, it seems that everyone (and everything) has a social media account: People Cats, dogs, lizards and other animals Organizations Schools Notice what’s not on that list? Right: Your business. Many contractors, niche retailers or B2B companies don’t think they need to be on social media. Or worse, they’re combining their business and personal … Continue reading Your Business Not on Social Media? Here’s What It’s Missing. (Infographic)