Category Archives: Content Marketing

There’s No Such Thing as a Boring Industry – Only Boring Content

Once at WEB ROI, a client who runs a self-storage business came in for their annual review. After going over things like search engine optimization (SEO) performance and measuring overall results, the discussion shifted to content That’s when the client leaned in, and said something to the effect of: I work in self-storage. It’s boring. … Continue reading There’s No Such Thing as a Boring Industry – Only Boring Content

Money-Making Tuesday: Why Do You Need So Many Words on Your Website?

“Why are there so many words on my website? It’s way too much. Nobody will read this.” – Heard from just about every WEB ROI customer the first time they receive copy from us. Perhaps no debate has been greater – or gone on longer – than the one about writing for websites. And usually … Continue reading Money-Making Tuesday: Why Do You Need So Many Words on Your Website?

The Connection Between Social Media & SEO (Infographic)

Way back in the early days of search engine optimization, it was all about the keywords (and to an extent, it still is). Today, though, many factors can influence and boost your SEO rankings: Social media marketing Blogging and content marketing Usability improvements Responsive design The first item on that list – social media – … Continue reading The Connection Between Social Media & SEO (Infographic)

When It Comes to Content, Quality AND Quantity Matters

As a business owner, you want your website to get found by the right people: High-quality leads who are very interested in purchasing your products or services. (On the other hand, the wrong people are “tire-kickers” who don’t really want to do business with you). Now, more than ever, quality content is a crucial component … Continue reading When It Comes to Content, Quality AND Quantity Matters

Money-Making Monday: See How Poor Social Media Can Hurt Your SEO Too (and What to Do About It)

Social media marketing and search engine optimization (SEO) have a lot in common: High-quality content rules: The best social posts are the ones that get clicked, shared and commented on. The most relevant, useful websites are the ones that enjoy high SEO rankings. They both take time: Building a strong social media presence and having … Continue reading Money-Making Monday: See How Poor Social Media Can Hurt Your SEO Too (and What to Do About It)

What Makes a Good Social Post for Your Business? (Infographic)

You’ve written what you think is a great social media post about your business website. It’s different and unique compared to the last one. So why aren’t people clicking or engaging with it? Although people may be visiting your company’s Facebook or Twitter page, chances are they don’t want to read only things about it. … Continue reading What Makes a Good Social Post for Your Business? (Infographic)