Category Archives: Content Marketing

How to Optimize Your YouTube Videos for Search Engines

There’s no question that video content is a major factor when it comes to getting more leads and conversions online in the modern business world. There’s also no question that when it comes to platforms, YouTube reigns supreme in the world of video. But what many people don’t know is that much like your website, … Continue reading How to Optimize Your YouTube Videos for Search Engines

There’s No Such Thing as a Boring Industry – Only Boring Content

Once at WEB ROI, a client who runs a self-storage business came in for their annual review. After going over things like search engine optimization (SEO) performance and measuring overall results, the discussion shifted to content That’s when the client leaned in, and said something to the effect of: I work in self-storage. It’s boring. … Continue reading There’s No Such Thing as a Boring Industry – Only Boring Content

Money-Making Tuesday: Why Do You Need So Many Words on Your Website?

“Why are there so many words on my website? It’s way too much. Nobody will read this.” – Heard from just about every WEB ROI customer the first time they receive copy from us. Perhaps no debate has been greater – or gone on longer – than the one about writing for websites. And usually … Continue reading Money-Making Tuesday: Why Do You Need So Many Words on Your Website?

The Connection Between Social Media & SEO (Infographic)

Way back in the early days of search engine optimization, it was all about the keywords (and to an extent, it still is). Today, though, many factors can influence and boost your SEO rankings: Social media marketing Blogging and content marketing Usability improvements Responsive design The first item on that list – social media – … Continue reading The Connection Between Social Media & SEO (Infographic)

When It Comes to Content, Quality AND Quantity Matters

As a business owner, you want your website to get found by the right people: High-quality leads who are very interested in purchasing your products or services. (On the other hand, the wrong people are “tire-kickers” who don’t really want to do business with you). Now, more than ever, quality content is a crucial component … Continue reading When It Comes to Content, Quality AND Quantity Matters