B2B Website Design
As a B2B operation, you need a website that:
- Delivers highly-motivated, qualified traffic directly to you
- Educates and nurtures prospective clients through your sales process
- Helps generate profit for your business
- Builds long-term relationships and promotes customer loyalty
Does your current website meet all of the above criteria? If it doesn’t, you run the risk of alienating current customers and being unable to attract new ones.
And you won’t be able to truly maximize your WEB ROI.
How can you achieve up to 30% annual sales growth? With a custom, high-end website and Digital Marketing System
Your website needs to be more than just an online version of your physical brochure.
It needs to be a 24/7 Digital Showroom that’s always ready to do business, especially if you have a global customer base.
Simply put, when your doors are closed and your sales team is gone for the day, your website needs to keep working and promoting your company.
- High-quality images which proudly showcases your products in impeccable detail
- Diligent keyword research that takes advantage of the language & terms your customers use
- Engaging content which goes beyond product specs and makes your site a true knowledge base
Think about the companies you rely on for your B2B, manufacturing or distribution business. Think about the confidence and trust they provide.
These are the same values you aspire to deliver to your customers. And your website should deliver them as well.
Mining new online opportunities for your B2B website
You know how important it is to follow a solid process towards success.
You also know how crucial it is to identify and take advantage of new opportunities whenever they present themselves.
For your Digital Showroom, we’ll spot new ways and places for you to attract and engage your target audience.
You may think your B2B company shouldn’t be promoted on Facebook or Twitter.
Keep in mind the business that buys from you are owned and operated by PEOPLE who are highly passionate about their work.
The best way to connect with them is to hang out where they do and get in on the conversation.
We’ll make sure your message is communicated socially without compromising your brand or image.
Focusing your B2B website design on the user’s experience (especially if you have a large product line to promote) helps them get to the info they need as quickly as possible.
Otherwise, your customers will find your site too confusing and frustrating to use (and, by extension your company too).
Making it as easy as possible for people to get from point A to B is paramount towards converting as many qualified leads as possible for you.
No matter where your prospects are in the buying cycle, you need to give them the information they need to work through the sales funnel from curious to serious.
And traditionally for B2B transactions, lead nurturing is a long-term, heavily informed process.
Lead generation email marketing lets you segment your customers any way you see fit and send specific messages tailored to their individual needs.
Meet some of our clients
Whatever your B2B organization specializes in, we have extensive experience in designing websites which attract the right prospects to your online doorsteps, and help you close the deal on the partnerships you need for your business to grow and thrive.
Interested in learning more about our B2B website clients? Read our Elreg Distrubutors case study.