Pay-Per-Click Advertising (PPC) for Contractors, Retailers & B2B Companies
Pay-per-click (PPC) involves bidding to place an advertisement for your contractor, B2B or retail business within Google’s search engine results.
It’s different than Search Engine Optimization because PPC can deliver immediate and fantastic return on investment.
You’re in total control of your PPC budget
When it’s professionally done, it’s a smart investment that can generate a high WEB ROI for a nominal cost. If you manage your campaign yourself you could end up paying more than you have to for clicks, and you might not get the same great results.
And you can manage your ad spending by setting a fixed monthly budget so you’ll never spend more than you want to on advertising.
Or if you want more business you can simply increase your spending to get more traffic and generate more leads.
How does Pay Per Click (PPC) increase WEB ROI?
Strategically planned PPC campaigns are ideal when you have a specific product or service you want to promote.
PPC for Contractors
maybe you want to promote a certain service (like kitchen or bathroom renovations)
PPC for Retailers
perhaps you’re having a sale on a specific product in your Digital Showroom
PPC for B2B Businesses
you may want to highlight a new strategic partnership
Our PPC experts can make sure your ad appears on the first page of Google within hours – instantly putting you ahead of the competition.
Other ways PPC can benefit your bottom line include:
Have something to offer a specific geographic region?
PPC ads can be displayed to target to locations you choose, as narrowly as individual postal codes.
Need to grow your customer base?
Use PPC to attract new customers who are starting to look for the services or products you provide.
With PPC, you choose how much you want to spend.
And you only pay when interested customers click your ad.
Segment PPC ads to reach a specific audience based on the factors and behaviours of your customers.
Find out how we can help you grow by as much as 30% this year CONTACT US TODAY
Affordable, effective and creative Pay-Per-Click (PPC) for contractors, B2B & retailers
An appealing element of having a PPC program is that it can be tailored to meet your needs and instantly get your message across to your target audience.
Some important elements of PPC include:
PPC Campaign Optimization
PPC campaign optimization makes all the difference in the world when it comes to maximizing your return on investment on PPC ads.
Here’s a look at what’s involved:
- Synonym matches include five possible match types; broad match, broad match modifier, phrase match, exact match and negative match
- Negative keywords will prevent your ad from showing when you know the audience won’t be interested
- Location targeting means that your ads won’t show up for people outside of your target business area
- Split testing of ads helps us to determine which combination of words work best and attract the most click throughs
- Strong calls to action ensure that when people land on your site, they know what to do and they have a strong chance of converting to a lead
Ever visit a website, only to see their ad on other sites you visit?
And ever wonder “how did they do that?”
It’s a powerful way to stay engaged with people who’ve visited you.
Why? Because it constantly reminds them of their interest (because they searched for you in Google) in your website (because they visited you).
Dedicated PPC Landing Pages
Your website is designed to have a certain look and feel to it.
Custom PPC landing pages give your customers a unique, tailor-made experience that’s an extension of your brand.
If you have one key message or product you want to promote, a PPC ad and corresponding landing page can make sure it gets across loud and clear.
Plus a dedicated landing page makes it incredibly easy for visitors to become leads.
Social Media PPC
Have you looked at your social media newsfeed lately?
With so many posts and updates, how can you make sure your social message gets seen by the right people?
Social media is a busy place and you only have a fraction of a second to capture the attention of potential customers.
Cut through the clutter with strategic social media PPC ads which can stop people in their tracks.