Multi-Area Developments Case Study

Multi-Area Developments is a new home builder based out of Hamilton, Ontario.

The Problem

The team at Multi-Area Developments felt like something wasn’t quite right with their website, but could not identify it. After attending a WEB ROI workshop, they realized their website lacked the basic fundamentals it needed in order to be successful.

The Solution

Multi-Area Developments came to WEB ROI with a wishlist of what they wanted: A consistent stream of fresh, engaging content promoting the benefits of living in Hamilton. They also wanted to build a strong blog and email lead nurturing program.

The Results

100%

of email marketing campaigns
has resulted in generating sales leads

43%

increase in search engine optimization
(SEO) traffic since their website launch

With a brand new digital marketing program (and website) in place, Multi-Area Developments spends less time chasing new clients and more time on what they do best: Building and selling homes in Hamilton.

In their own words

“Before we met WEB ROI, our PPC and SEO programs weren’t where we wanted them to be. We wanted a stronger presence, especially for people searching new homes in Hamilton. I really like the fact that WEB ROI is a one-stop shop who took time to understand who we were and who are customers we’re. Before, our conversion rate was 1% and now, with WEB ROI, it’s at 18%.”

Sara Frenza, Multi-Area Developments