Lawrence Park Complete Garden Care


Lawrence Park Complete Garden Care is a landscape contractor based out of Toronto Ontario.

The Problem

Lawrence Park Complete Garden Care had a hard time communicating their message. Their desired clientele was homeowners in Toronto’s high-end neighbourhoods. However the people visiting their website and contacting them did not fit that criterion. That disconnect was a huge source of frustration.

The Solution

After defining the right target persona, the next step focused on communicating the right message to the right people. Extra care was paid to content marketing and photography to ensure there was no misunderstanding about who Lawrence Park Complete Garden Care is and who they wish to serve.

The Results

increase in sales leads from
Google AdWords
more website visitors from
Google AdWords
increase in conversion rate
year over year
web design for home improvement

With a website that matches their brand, Lawrence Park Complete Garden care no longer has to worry
about unqualified leads contacting them.

In their own words

“Our old website was frustrating. Finding the right way to express ourselves is always a difficult and time-consuming process. WEB ROI helped us define our message with their experience and ongoing support.”

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