Lawrence Park Complete Garden Care had a hard time communicating their message. Their desired clientele was homeowners in Toronto’s high-end neighbourhoods. However the people visiting their website and contacting them did not fit that criterion. That disconnect was a huge source of frustration.
After defining the right target persona, the next step focused on communicating the right message to the right people. Extra care was paid to content marketing and photography to ensure there was no misunderstanding about who Lawrence Park Complete Garden Care is and who they wish to serve.
year over year
With a website that matches their brand, Lawrence Park Complete Garden care no longer has to worry
about unqualified leads contacting them.
In their own words
“Our old website was frustrating. Finding the right way to express ourselves is always a difficult and time-consuming process. WEB ROI helped us define our message with their experience and ongoing support.”
Craig Hutchinson, Lawrence Park Complete Garden Care
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Unhappy with the look of your website? Frustrated you can’t find your business on Google (but your competitors always show up)?