Lane’s Landscaping Supplies Case Study

Lane’s Landscaping Supplies is a landscape supplier and retailer servicing homeowners and contractors in Mississauga, Ontario.

The Problem

Lane’s Landscaping Supplies focused their marketing on print advertising and placements in the Yellow Pages. With a diminishing ROI, they knew it was time to use their website as a primary lead-generating tool. But they weren’t confident their previous web service provider could do the job.

The Solution

A total rebuild was in order. First, detailed research was done to identify the right target audience. Then, a robust, long-term messaging plan was in place. Finally, a brand new website was built with fresh content, a more appealing design and a greater presence on multiple channels (email and social media).

The Results

45%

growth in total website
visitors

26%

growth in contact form
submissions

Everything that Lane’s Landscaping Supplies shares with built with conversions in mind. Engaging content. Timely emails. One-of-a-kind specials. A powerful social media presence.

In their own words

“Our old advertising just didn’t work after a while. With WEB ROI, we were just astounded at the return on investment. So much so that we like to let them focus on what they’re good at doing so we can focus on what we’re good at doing.”

Chad Armstrong, Lane’s Landscaping Supplies