Elreg Distributors is an online retailer of commercial vehicular engine components like alternators, starters and switches.
As a B2B company, Elreg Distributors relied heavily on a road-based sales force and paper brochures for customer acquisition. As that model became too expensive and outdated, they realized they needed a robust website to find new business and foster existing relationships.
Elreg Distributors needed more than “just a website.” They needed a 24/7 salesperson who could take orders and answer questions from clients all over the world. A responsive website which works perfectly on all platforms (desktop, mobile, tablet) with on-demand, translatable live chat was in order.
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With a stronger digital presence, Elreg Distributors has been able to find new customers in new places (like social media and blogging) that they would have otherwise missed.
In their own words
“The biggest marketing challenge facing Elreg was the rising cost of customer acquisition. What we wanted was an online presence. What we were hoping for was probably a call from a customer. Instead, we got a fully optimized website and our sales revenues have increased dramatically.”
Mark McDonald, Elreg Distributors
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