Home Builder Website Case Study

Multi-Area Developments Inc.

Category: Home Builders
Location: Hamilton, ON

Multi-Area Developments is a new home builder located in Hamilton.

They had a feeling that something wasn’t quite right with their website, but they didn’t know what exactly.

When one of their employees attended a WSI workshop on website fundamentals, it became clear they weren’t getting the most out of theirs. It also became clear they needed to upgrade their web solutions provider.

www.multi-area.com

The big numbers you need to know

100%of email marketing campaigns has resulted in generating sales leads
43%increase in organic search engine optimization traffic from website launch

“Our old website wasn’t working”

That was one of the first things Multi-Area Developments first told us in 2014. A deeper dive by the WEB ROI team revealed reasons why:

  • No identifiable calls-to-action on the website
  • Stale, outdated information
  • Poor search engine optimization

They also told us that they just didn’t feel like they were the right client for their previous web service provider.

A web wishlist come true

Multi-Area Developments came to us with some ideas of what they wanted on their website:

  • More engagement through content
  • Strongly promote living in Hamilton
  • A blog and email lead nurturing program

“The ROI is very much worth it”

Less chasing, more selling

Having one agency handle all of their digital marketing needs freed up time for Multi-Area Developments to do what they do best: building and selling homes in Hamilton.

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