Home Builder Website Case Study
Multi-Area Developments Inc.
Location: Hamilton, ON
Multi-Area Developments is a new home builder located in Hamilton.
They had a feeling that something wasn’t quite right with their website, but they didn’t know what exactly.
When one of their employees attended a WSI workshop on website fundamentals, it became clear they weren’t getting the most out of theirs. It also became clear they needed to upgrade their web solutions provider.
“Our old website wasn’t working”
That was one of the first things Multi-Area Developments first told us in 2014. A deeper dive by the WEB ROI team revealed reasons why:
- No identifiable calls-to-action on the website
- Stale, outdated information
- Poor search engine optimization
They also told us that they just didn’t feel like they were the right client for their previous web service provider.
A web wishlist come true
Multi-Area Developments came to us with some ideas of what they wanted on their website:
- More engagement through content
- Strongly promote living in Hamilton
- A blog and email lead nurturing program