Landscaper Website Case Study

Lawrence Park Complete Garden Care

Category: Landscaper
Location: Toronto, ON

Lawrence Park Complete Garden Care is a landscape designer, builder and service provider in Toronto.

When Lawrence Park Complete Garden Care first came to us, there was a disconnect between the message their old website was delivering and the clientele they wanted to attract.

The website became a huge source of frustration for clients and staff members too. A referral from a WEB ROI Powered by WSI Milton partner brought them to us in 2013.

www.lawrenceparkgardencare.com

The big numbers you need to know

133%increase in sales leads from Google AdWords
42%more website visitors from Google AdWords
64%increase in conversion rate from summer 2015 vs. summer 2014

“Our (old) website was frustrating”

Lawrence Park Complete Garden Care serves Toronto’s finer neighbourhoods: Lawrence Park, Rosedale and Bridle Path among them. However the previous website struggled with:

  • Attracting the right new clients
  • Communicating who they are
  • Content organization and calls-to-action

A website that matches the brand

Lawrence Park Complete Garden Care is a high-end landscape designer, builder and service provider. That’s who they are and that’s what their website is with:

  • Specific persona targeting
  • Timely and engaging blog and email marketing strategies
  • High-quality photographs
  • Compelling calls-to-action

“WEB ROI helped us define our message”

“Finding the right way to express ourselves is always a difficult and time-consuming process.

WEB ROI helped us define our message with their experience and ongoing support.”

– Craig Hutchinson, Lawrence Park Complete Garden Care

Increased leads and sales

Lawrence Park Complete Garden Care has seen a marked increase in leads and sales. This is vital for business growth in a very competitive industry which services a very discerning clientele.

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