Landscape Supplier Website Case Study
Lane’s Landscaping Supplies
Location: Mississauga, ON
Lane’s Landscaping Supplies is a landscape supplier located in Mississauga.
A respected and trusted landscape supplier for homeowners and contractors, Lane’s Landscaping Supplies was late adopter to Internet marketing.
In 2010, the bulk of their marketing dollars was spent on print advertising and placements in the Yellow Pages. But with a diminishing ROI, it was time to use their website as their primary advertising and lead-generation tool.
The big numbers you need to know
“Our old advertising just didn’t work after a while”
The print advertising Lane’s Landscape Supplies was using became stale quite quickly. Their old website wasn’t doing much either due to:
- No knowledge of the target persona
- Lack of engaging content
- Uninspired design and imagery
Having been disappointed by their previous web service provider, they approached WEB ROI Powered by WSI Milton with a high-level of caution.
A website (and everything else) built to convert
The obvious solution was to rebuild existing elements (such as the website) and build brand new programs from scratch:
- Email marketing
- Content marketing
- Social media marketing