Home Improvement Contractor Website Case Study

Granite Transformations, Bath Planet & Closets Plus

  • Granite Cs1
  • Granite Cs2
  • Granite Cs3
Category: Home Improvement
Location: Oakville, ON

Granite Transformations, Bath Planet and Closets Plus specialize in kitchen and bathroom remodeling and home organization solutions.

Three businesses and websites. One owner. Too many web service providers to manage. Limited annual growth. Something had to change.

www.granitetransformations.ca

The big numbers you need to know

250%more sales leads than the average Internet site (average is 2%)
39%growth in Pay Per Click traffic in 2015 vs. 2013
36% increase in form completions in 2015 vs. 2014

“We had a number of hands and none of them talked to each other.”

The company was having difficulty balancing relationships with three separate agencies. Their digital marketing was suffering from lack of cohesion and inconsistencies due to separate agencies handling different aspects of the campaigns:

They never talked to each other. And it was up to the business owner to try and get timely answers and updates as needed.

One company that’s the left hand and another that’s the right hand

Previously, there was no coordination. As a result, updates were late, emails were never sent and PPC spending went unchecked.

Today, WEB ROI (Powered by WSI Milton) makes sure that everything is aligned and updated at the same time, including:

  • Content updates
  • Timely blog and social media posts

“The end result is increased revenue”

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Better is always better

For these three companies, having one company handle everything has directly resulted in better leads, better appointments and better, higher value jobs and projects.

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