Home Improvement Contractor Website Case Study
Granite Transformations, Bath Planet & Closets Plus
Location: Oakville, ON
Granite Transformations, Bath Planet and Closets Plus specialize in kitchen and bathroom remodeling and home organization solutions.
Three businesses and websites. One owner. Too many web service providers to manage. Limited annual growth. Something had to change.
“We had a number of hands and none of them talked to each other.”
The company was having difficulty balancing relationships with three separate agencies. Their digital marketing was suffering from lack of cohesion and inconsistencies due to separate agencies handling different aspects of the campaigns:
- Website design and updates
- Email marketing
- Social Media
- Search engine optimization
- Pay-Per-Click management
They never talked to each other. And it was up to the business owner to try and get timely answers and updates as needed.
One company that’s the left hand and another that’s the right hand
Previously, there was no coordination. As a result, updates were late, emails were never sent and PPC spending went unchecked.
Today, WEB ROI (Powered by WSI Milton) makes sure that everything is aligned and updated at the same time, including:
- Content updates
- Timely blog and social media posts