Landscape Supplier Website Case Study

Grand River Natural Stone

Category: Landscape Supplier
Location: Kitchener, ON

Grand River Natural Stone is a landscape supply company with four locations in Southwestern Ontario.

Surrounded by similar-sized companies and “the big guys”, Grand River Natural Stone wanted to really stand out against its competition. They decided that Internet marketing would give them the best chance to do so.

When they first came to WEB ROI in 2011, it was obvious that Grand River Natural Stone’s entire digital presence (not just its website) was weak. That would need to change in order to compete in the ultra-competitive landscape supplier industry.

www.grandriverstone.com

The big numbers you need to know

204% increase in form submissions between 2013 & 2015
74% growth in Google organic/search engine optimization traffic between 2013 & 2015
3885 total forms and phone calls in 2015 (compared to 1977 total submissions in 2013)

“We had a poorly laid out website”

A badly designed website was just one part of Grand River Natural Stone’s digital marketing woes. They also struggled with:

  • Incredibly low traffic and visitors
  • Ineffective search engine optimization
  • Non-existent digital marketing plan

Grand River Natural Stone recognized they needed to overhaul their entire digital footprint, from improved Google search rankings to converting leads – and everything in between.

Leaving the competition behind

Their website is now properly designed and built, which leads to more conversions. And more people are reaching Grand River Natural Stone first instead of the competition through:

  • High search engine rankings through organic search
  • Targeted and specific paid advertising programs

“Our sales revenues have increased dramatically”

Always top of mind

Grand River Natural Stone has a robust email and content marketing strategy. Both prospective and long-term customers are always receiving helpful and timely information.

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