B2B Website Case Study

Elreg Distributors

Category: B2B company
Location: Burlington, ON

Elreg Distributors is an online retailer of vehicular engine components like alternators, starters & switches.

As a B2B company, Elreg Distributors places equal importance on building long-term relationships as well as finding new business. For the longest time, they relied on cold calling and a road-based sales team to handle both components.

As the cost of customer acquisition continues to rise, it became clear that having a functional and optimized website could do much of the acquisition work for them.

www.elreg.com

The big numbers you need to know

42% growth in organic / search optimization traffic in 2015 vs. 2014
32% growth in Pay Per Click traffic in 2015 vs. 2014
36% increase in form completions in 2015 vs. 2014

“We wanted to reduce the reliance on a paper catalogue”

In 2006, Elreg Distributors relied on paper catalogues and a road-based sales force to locate and attract new customers. That model became unsustainable, and they wanted a website to:

  • Be an engaging digital extension of their paper brochure
  • Reach prospective customers in new places and in new ways
  • Be optimized for the growing mobile market

Elreg Distributors didn’t need “just a website” (they already had that). They needed a 24/7 salesperson that’s always open and ready for business.

The “AAA” website (Accessible, Anywhere, Anytime)

Beyond just showing products online, the new Elreg Distributors website is one part in a total customer acquisition strategy:

  • Built for all devices on all platforms (accessible)
  • Attracts customers through social media, content marketing, blogging & more (anywhere)
  • Live chat and content translated into over 25 languages (anytime)

“Our sales revenues have increased dramatically”

elreg

Finding new customers in new places

By bringing a B2B organization like Elreg Distributors into traditional consumer spaces (such as social media and blogging), they’ve found additional ways to interact with and acquire new customers.

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