Home Builder Website Case Study

DeSozio Homes

Category: Home Builder
Location: Hamilton, ON

DeSozio Homes is a new home builder located in Hamilton.

A company which prides itself on building fresh and functional new homes, they felt their website wasn’t reflective of the work they do.

People would hit – and instantly leave – their website without seeing or understanding what DeSozio Homes is all about.

It was this frustration which brought DeSozio Homes and WEB ROI together.

www.desoziohomes.com

The big numbers you need to know

15% of all visitors (from all channels) to the website have become a sales lead
24% of all visitors from email marketing campaigns filled in a form and became a sales lead

“The (old) site was stale”

It was a hard admission for DeSozio Homes to make in 2015, but it was crystal clear they had a classic example of a broken website:

  • Outdated content which was irrelevant and unhelpful
  • Inability to track leads
  • Not enough or misplaced calls-to-action

The new home building industry in Hamilton is crowded and competitive. DeSozio Homes wanted a website that could generate valuable exposure.

A website that does….more

“More” was the main objective behind DeSozio Homes’ website needs:

“WEB ROI adapts to what we require”

“We could have gone to another marketing company, but WEB ROI adapts to what we require.

They are able to absorb knowledge about our business and use that knowledge to deliver the results we’re looking for. WEB ROI has exceeded our expectations.”

– Nando DeCaria, DeSozio Homes

More money in the client’s pocket

DeSozio Homes also got more when it comes to money. Instead of spending on ineffective print advertising, they now spend a fraction of the cost on web marketing and receive a big WEB ROI from it.

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