HVAC Contractor Website Case Study

ClimateCare

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Category: HVAC Contractor
Location: Burlington, ON

ClimateCare is an Ontario-based co-operative of HVAC specialists and technicians.

ClimateCare came to WEB ROI with a unique challenge. They’re responsible for supplying digital marketing assets to over 30 members across the province. It’s a delicate balance between building individual websites and communicating the overall ClimateCare message.

The Director of Marketing for ClimateCare was on the search for a new digital marketing solutions provider, as it became obvious their current partner wasn’t providing the services they required.

www.climatecare.com

The big numbers you need to know

$22.75 cost per lead (accepted goal was $40.00 cost per lead)
13% of all website visitors become leads (Internet average is 2%)

“We didn’t have measurable results”

As ClimateCare is a province-wide co-operative, each individual member has its own unique marketing needs. However there was no system in place to measure even basic metrics, such as:

  • Unique visitors to each individual ClimateCare website
  • Website clicks and conversions from visitors into leads
  • Cost to acquire each lead

Even before a tracking system was put in place, the very first step was working with ClimateCare to establish a benchmark.

A website that works in every possible way

Although each ClimateCare member is responsible for their own marketing, the ClimateCare brand, look and feel must be present across all sites:

  • Consistent logo placement
  • Funnels guiding visitors where to go next
  • Easy-to-follow navigation

Plus all ClimateCare websites (currently there are 16 of them) is set up to accurately track metrics which are important to each one.

“The WEB ROI team spent a lot of time getting to know us”

ClimateCare is just getting started

As mentioned before, WEB ROI has developed 16 unique ClimateCare websites with phenomenal results. Other ClimateCare members see the results and choose to upgrade their websites with us.

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