Updated on: 23-02-2022 by WEB-ROI
You’ve got everything you need for a successful home services business: the products and services, the website, the marketing, and a growing client base. Fantastic! Now, how can you kick your web content up a notch to drive your small business even further?
In a word? Personality. Building a brand personality for your home services will help connect you to your target audience and drive sales for your business. Plus, it’s fun! Whether you’re based – Mississauga, Guelph, London, or beyond – your home services business can benefit by creating and showcasing a brand identity. Buckle up because we’re about to show you the basics!
One of the main mistakes that businesses make when developing a brand personality is overdoing it and coming across as cheesy or fake. Keep it real and let your true personality through, and your audience will notice.
Authenticity helps prospective clients relate to you, which is always a plus. Relatability builds trust, and trust drives sales. Try to speak to your audience as though you were speaking to a friend – while maintaining a welcoming and professional tone.
If step one is about knowing yourself, step two is about knowing your audience. Different demographics respond best to different personality traits and ways of speaking, so to speed ahead of the competition, you must understand your audience and cater to their particular preferences.
Do some research into your target audience and learn what makes them tick. Take a peek at social profiles and notice how they speak, the terms they use, and their general tone. Again, it’s important that you remain both professional and authentic, but you can take cues from your audience to help you steer your brand personality.
Humans are inherently emotional creatures, and your audience is no exception. We tend to remember the things that stir emotions within us far more clearly, and for much longer than dry information without an emotional touch.
Emotions are a driving force for us as humans, so don’t steer away from them when building your brand personality! Tap into your emotions, and don’t be afraid of eliciting emotions in your readers, either. Shock and awe can help you stick in your readers’ minds, and stirring up emotions like anger, fear, or anxiety drives people to act. Happiness causes readers to share, and sadness evokes empathy.
Everybody loves a captivating story, and chances are, you’ve got a good one. You can utilize storytelling to tell your prospective clients who you are and what you do memorably and engagingly.
Stories are memorable. Your readers will remember a story far better than they’ll remember your sales pitch, so lean into that! Tell a story that your clients will remember, and be sure to wrap it up with a point; a story is only memorable if it’s got meaning.
If you’re looking for more guidance in navigating the world of brand personality for your home services business, contact WEB ROI. We have the knowledge and expertise to help you market your business and build your brand so that you can continue forward on the path to success!
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