The Best of Money-Making Monday for 2017.

Merry Christmas from WEB ROI

The entire team here at WEB ROI wants to wish a very Merry Christmas (and Happy New Year, too) to you and your families.

As this is a time of year to be reflective, we’d like to say thank you to all our clients, supporters and partners for making 2017 such a success.

Some highlights include:

  • Launching brand new client websites (highlights include: Painting By The Whitehouse, Homes By Jalaj, Multi-Storage, and Green Scene Landscaping).
  • Numerous website redesigns (such as for Lawrence Park Complete Garden Care, Elreg Distributors Ltd., and George Sinclair Construction).
  • Welcoming back old friends (Kyle Gellatly) and adding new members (Tiffany Armstrong, Denise Bowen) to the WEB ROI family.

It was also an incredibly busy year ever posting and sharing blogs with you all. 

You were certainly passionate about reading and sharing them. 

Before putting a bow on 2017, let’s take one last look at the Money-Making Monday blog topics which resonated with you the most.

Not using social mediaNot Using Social Media? That’s Bad.

The first blog of 2017 focused on social media marketing.

(After all, in 2017, it’s strange if your business isn’t on social media).

In short, too many businesses still don’t think they need a social media presence.

And those who do are making the critical mistake of using their personal Facebook or Twitter pages to promote or share company updates.

Plus, not using social media robs you of other benefits like:

If you weren’t able to hop on the social media train in 2017 (and it’s showing no signs of slowing down), there’s no better time than 2018 (or sooner) for your business to jump aboard.

Missed this blog the first time? Read it here

Thumbs-upWhat Makes a Good Social Post? (Infographic)

After learning why you need to be on social media, the next logical step was learning what to say.

The first WEB ROI infographic of the year expanded upon January’s topic about social media marketing.

While it seems easy to write something and post/tweet it with the click of a button, there’s much more behind crafting an effective social media post.

Such as:

  • Posts need to build towards something (don’t just ask for people to buy from you)
  • Share info and tips which are helpful (don’t just ask for people to buy from you)
  • Talk and talk back when folks say something (don’t just ask for people to buy from you)

Notice a pattern?

Effective social posts (the kinds people will share with friends) are more about who’s reading them as opposed to who’s writing them.

Missed this blog the first time? Read it here

Local SEONot Doing Local SEO Like This? You’re Missing Out.

This may have been the most popular Money-Making Monday blog of the entire year.

A quick refresher on local SEO:

  • Local SEO is a super-targeted digital marketing strategy focused on connecting your business with consumers in your immediate area.

Let’s say you have a home improvement business in Hamilton, ON. If someone finds you in Hamilton New Zealand, well, that doesn’t really help you now does it?

Of course not.

You need your company to be found by people who are nearby AND looking for the products or services you offer.

That’s what local SEO can do for you.

Missed this blog the first time? Read it here

Trash can5 Things to Remove From Your Website Now

Business owners want their websites to be full of things like:

  • Email contact addresses
  • Videos
  • Lots of content

While those things can be good, they can also negatively impact your website’s performance, as August’s blog attests to.

That’s because while you might think they’re important to have, the people you’re trying to attract don’t.

If they see them on your site, they might end up leaving. And once they’re gone, it’s very unlikely they’ll come back.

Missed this blog the first time? Read it here

Hammering the competitionContractors, Hammer the Competition.

This blog took direct aim at the very competitive contractor industry.

It seems that there’s too many contractors and not enough high-quality, big money jobs to go around.

Since the majority of people head to the Internet when researching a company, that’s where you have the best chance of getting found first.

If you’re a contractor, here’s how you can hammer the competition online:

  • Showcase the best work your company has done with high-quality pictures.
  • Find the right keywords people use when looking for you.
  • Invest in pay-per-click (PPC) advertising to target the best possible leads.
  • Patiently nurture leads until they’re ready to buy from you.

You know the quality of your work speaks for itself.

But if customers can’t find your website, they’ll never see it for themselves. Instead, they’ll see the quality of your competitor’s work.

Missed this blog the first time? Read it here

Merry Christmas & Happy New YearMerry Christmas. Happy New Year.

It’s hard to believe that Christmas is around the corner and that 2017 is almost over.

The past year marked WEB ROI’s 12th anniversary providing business owners like you with full-service digital marketing designed to get more leads and deliver a tangible return on investment.

And, as always, it’s been our pleasure to do so.

No matter how you plan on spending the holidays, and who you’ll spend them with, we hope they’re full of family, friends and fun.

See you in 2018!

Holiday giftAn early, FREE, Christmas gift from WEB ROI

Can’t wait to open what’s under the tree?

Here’s an early Christmas gift that won’t cost you anything.

Contact us for a FREE 30 minute business consultation.

It’s just a conversation about where your business is at, where you want it to be, and how digital marketing can help get it there for you.

It’s FREE with no obligation on your part to purchase or do anything.

Take advantage now. Book your FREE 30 minute business consultation today.

Book Your FREE Consultation Now