Updated on: 09-11-2021 by WEB-ROI
Are you on Instagram? Does your business have Instagram? Well, if you answered no to these questions then you are in for a treat.
Instagram is an integral part of your Social Media Marketing plan. Without using Instagram, you miss out on a huge target audience, as well as many fun and educational opportunities for your business. So, are you ready to use Instagram? It’s okay if you’re not. Instagram can be quite tricky to use but once you are in the flow of things, you’ll be questioning why you weren’t using it in the first place.
Instagram puts a face to your brand. It is a visual platform that allows you to have a more personal connection with your customers. Having a visually unique Instagram can truly help differentiate your business from your noisy industry.
Instagram is a great platform to update your customers on unique sales or special promotions you have. Many businesses have seen a boost in sales after sharing promotional materials on the platform.
Much like LinkedIn, on Instagram, you can build unique connections, opening the opportunity for collaborations.
Instagram has a unique setting called shoppable posts, this is where your followers can shop your products directly from their feed! 72% of Instagram users have admitted to purchasing products through this setting, can’t ignore those results!
Now that you are convinced that your business absolutely needs an Instagram profile, you’re ready to move into learning about the best practices of Instagram.
The best practices for Instagram are constantly changing, much like any other social media platform. It’s important to stay up to date with the changes so that you can be at the forefront of businesses online following the best practices.
Keep in mind, you should plan your strategy in advance with the best practices in mind for optimal success on the platform.
Instagram best practices are as follows:
Instagram has the option to establish a Business profile. This is the most important step! By doing this, you access many tools such as insights per post. With an Instagram Business Profile, you will be able to build your brand image, following, and sales funnel in ways that the personal account won’t allow.
Making this crucial change allows you to create call-to-action buttons on your profile, you can earn a verification badge, access real-time data and launch and track campaigns all right from the app itself.
Make your Instagram bio shine! If you want your profile to be appealing to other people, make this your second priority. You have little room to capture the attention of potential followers with only 150 characters or less paired with your photo/logo. Much like how you only have 2 seconds to attract visitors to a website, you only have about the same time get a follower on Instagram. Therefore, your bio is crucial, it must shine.
If you are a new brand, make sure your bio sounds credible, you must earn people’s trust.
Instagram is a highly visual platform; in fact, the picture does the talking for you. The creative possibilities for Instagram are endless. Make sure to shake up your content and post new and engaging photos every week. Utilize the Instagram Story and reel function. Using new features like Instagram Reels pushes your content to the top of the discovery page, allowing new people to find your business more easily. Instagram stories are a great way to give quick insights into your business, share sales, and most importantly show your company culture.
Creating a content calendar will make your job as a business owner 100% easier to tackle. Plan for the month ahead, fill your calendar with unique content each week. Scheduling posts in advance will save time, in the long run, allowing you to do more important business functions. Identify themes, it can be seasonal or play on your target audience’s interest and values. Determine what type of format will deliver your message the best, will it be Instagram stories, reels or static posts? Timing is also an important aspect of your content calendar. Pay attention to when your followers are most active and publish during those high times.
Many Instagram users search for content using the hashtag search bar. They can also follow hashtags.
By using relevant hashtags in your post, you are opening opportunities for your content to be found by thousands of people. If you are a brick-and-mortar business, use geotags to attract local customers.
Having a thorough thought out hashtag strategy will really open the door for your business on Instagram.
Instagram is one of the top platforms in attracting new customers and making sales. It gives your brand a story and puts a face to it. It allows you to be creative but also target people effectively and efficiently. So, will your business have an Instagram profile?
It may seem like a lot of work and effort put into a social media platform and truthfully it is a lot of work but every second of it is worth it. If this seems like something you want to do but do not have the bandwidth for it contact us at [email protected] and we can help you out!
Let us know if this was helpful by tweeting us at @WEBROIca
Learn how to harness social media to enhance your business here.
Sources:
https://www.hubspot.com/instagram-marketing
https://www.pewresearch.org/internet/chart/how-often-americans-are-using-social-media/
https://www.statista.com/topics/1882/instagram/
https://smallbiztrends.com/2018/03/reasons-to-use-instagram-for-business.html
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