How to Calculate Your ROI From Your Digital Ads | Web ROI
Your marketing efforts act as a bridge between your business and your customers. It’s a way to inform potential buyers of how your products and services can help them while providing them with the tools to make the right decisions for their needs. The strength of that bridge solely depends on the foundation you build […]
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6 Ways to Decrease Your Cost Per Lead (CPL) & Avoid Major Fluctuations
Are you struggling to maintain consistent and low digital advertising costs? If you feel like you keep pouring money in, but aren’t getting anything out, then you might think about abandoning online ads altogether. Luckily, there are ways to lower your ad spend without giving up on this highly rewarding form of marketing. In this […]
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Should You Use Pay-Per-Click Ads to Generate Leads? (Video + Q&A)
Once again, it’s time for another edition of the WEB ROI video tip series. Today’s video looks at the benefits of using pay-per-click (PPC) advertising to generate leads for your business. Video highlights PPC helps you get noticed ahead of your competitors on Google It’s a smart way to quickly reach a very specific target […]
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How to Get More Action on Your Online Promotions
If you’re looking to grow your business and reward current customers, you have to be engaging in online promotions. This marketing tactic gets the attention of potential clients while making your existing ones feel appreciated. You probably already know that business promos are important, but you might not understand why establishing an online presence will […]
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How to Start a Pay-Per-Click Program. What Should You Consider Now to Avoid Headaches Later? (Infographic)
You’ve decided to use paid advertising (sometimes known as PPC or pay-per-click advertising) to promote your website. Great idea! Before you spend a single dollar, you need to answer some important questions about what you want to get out of your program. Once you have those answers, then you can have WEB ROI build a […]
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Using Paid Ads to Grow Your Business. Is It Worth It? (Infographic)
Any business needs to bring in new leads and convert them to customers in order to grow. Online paid ads (aka PPC ads) is a smart, effective way to attract qualified leads to your website. Are PPC ads worth it? And what do they deliver? Let’s take a closer look (click on the image to […]
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WEB ROI Video Tip: Plug Landing Page Leak Points
It’s time for another installment of the WEB ROI video tip series. Today, we take a look at keeping people on your pay-per-click (PPC) landing pages once they get there. Video highlights PPC ads and landing pages are a great way to quickly reach a very targeted audience Remove any elements (such as hyperlinks or […]
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The Anatomy of a Landing Page that Converts (Video)
Video highlights: Don’t use PPC advertising to send people to your website homepage Always identify your customer persona prior to building your landing page Have a specific goal in mind for landing page visitors to complete Design an easy-to-use, distraction-free landing page The definition of a landing page Any page a visitor “lands” on (regardless […]
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