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5 Key Performance Metrics to Track in Your Performance Max Campaigns

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With so many options to advertise online, Google's Performance Max campaigns stand out as a holistic solution designed to amplify your presence across Google's vast network. By leveraging machine learning and smart bidding strategies, Performance Max campaigns promise to drive conversions and maximize ROI. However, the success of these campaigns hinges on tracking key performance […]
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Sticky Notes With Kpi (key Performance Indicators) - 5 Key Performance Metrics to Track in Your Performance Max Campaigns
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4 A/B Tests on Your Call-To-Action Buttons You Really Need to Try

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Put on your helmet. Strap on your boots. Get ready to rumble because your manager has a mission for you: “Get more conversions from our website without making too many changes to it. ASAP, please” In other words…make the website do better without, you know, doing much to it. Now, there are some options available […]
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A/B Tests on Your Call-To-Action Buttons You Really Need to Try
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How to Start a Pay-Per-Click Program. What Should You Consider Now to Avoid Headaches Later? (Infographic)

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You’ve decided to use paid advertising (sometimes known as PPC or pay-per-click advertising) to promote your website. Great idea! Before you spend a single dollar, you need to answer some important questions about what you want to get out of your program. Once you have those answers, then you can have WEB ROI build a […]
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How to Start a Pay-Per-Click Program

The Anatomy of a Landing Page that Converts (Video)

Video highlights: Don’t use PPC advertising to send people to your website homepage Always identify your customer persona prior to building your landing page Have a specific goal in mind for landing page visitors to complete Design an easy-to-use, distraction-free landing page The definition of a landing page Any page a visitor “lands” on (regardless […]
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Landing Page
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