Should You List Your Competitor’s Name & Product Info On Your Website?
You and your top competitor sell very similar products and services. But upon closer inspection, you realize that your offering is: Less expensive. Better performing. Backed by a superior guarantee. Rated higher and recommended more. The light bulb goes off. Rather than having customers hop from one website to the next looking for comparative information, […]
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5 Things You Need to Remove from Your Website NOW (and Why)
5 Essential Elements For A Good Website Design A big part of good web design is making sure your website has the important elements it needs, such as: 1. Logo 2. Straightforward navigation 3. Easy-to-find contact us information 4. Helpful blog content 5. Search engine optimization (SEO) keywords 5 Things […]
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The Anatomy of a Landing Page that Converts (Video)
Video highlights: Don’t use PPC advertising to send people to your website homepage Always identify your customer persona prior to building your landing page Have a specific goal in mind for landing page visitors to complete Design an easy-to-use, distraction-free landing page The definition of a landing page Any page a visitor “lands” on (regardless […]
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Money-Making Monday: Easy To Use Forms on Your Site
Welcome to another edition of Money-Making Monday, presented by WEB ROI. Today’s topic asks two questions: 1. When you see a complex form on a website, are you immediately turned off by it? 2. Do you have easy-to-fill forms on your website? If you don’t, there are multiple business reasons why […]
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In the “Slow Season?”: 4 Ways You Should Still Be Marketing.
Business may be slow but your digital marketing shouldn’t be. Here are three ways to effectively promote your business when you’re not selling.
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