6 Ways to Decrease Your Cost Per Lead (CPL) & Avoid Major Fluctuations
Are you struggling to maintain consistent and low digital advertising costs? If you feel like you keep pouring money in, but aren’t getting anything out, then you might think about abandoning online ads altogether. Luckily, there are ways to lower your ad spend without giving up on this highly rewarding form of marketing. In this […]
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How to Gain a Content Marketing Advantage (Infographic)
Content marketing is all the rage these days with companies big and small investing time and resources into developing an effective content marketing strategy. And with good reason too. It's a great way to get noticed. Especially if you’re in a competitive industry like new home building, landscaping, HVAC services, B2B or contracting. Of course, […]
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Adaptable Digital Marketing That Wins New Business (Video)
Check out this 2 minute video on how you can adapt your digital marketing plans to properly communicate your message and attract new customers.
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What is Adaptive SEO?
A term you may not have heard of that we use internally is adaptive SEO. It’s actually something that we’ve been doing for our SEO clients for quite some time. My definition in layman’s terms: Adaptive SEO is a strategy employed so that regardless of the endless cycle of changes Google and other search engines […]
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5 Lead Generation Tips for Landscapers & Home Improvement Companies
How can you make your website visitors hungry for more? In my blog post the other day which included simple SEO advice for landscapers and home improvement companies, or any business that needs more traffic for lead generation, I discussed strategies and techniques for being found on the search engines for important keywords. The challenge […]
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