Jason’s Tips: Protecting your Business from the COVID-19 Fallout


There is a lot of uncertainty and anxiety as we navigate the impending threat of COVID-19. You must be wondering; how can you protect your business from the economic downturn we are currently experiencing? 

Like you, I own a small business. I’m keeping an eye on everything that is happening and thinking forward about how to mitigate this situation in my business. Now, I’m not an expert, but I’m finding some resources that can help my business and my goal in the coming weeks is to be sharing some resources I’ve found and hopefully they will help you navigate this environment, instead of my typical weekly website ROI tips. I am confident that those of us who weather this storm and come out on the other side will be facing a tremendous opportunity for growth and prosperity, however first, we must get through this together. 

Here are a few resources I found today: 

  • 3 Ways to Safeguard Your Business as Coronavirus Spreads
    • Economists are already predicting a recession over the next 2 quarters.  Although as things unfold, it seems that it could actually drag on longer than that. 
    • You have to take measures to protect your upstream of products, as well as assisting your downstream of customers who buy from you. 
  • How to protect your small business in the midst of the coronavirus outbreak 
    • Our business has implemented fully working from home effective March 13 onward.  We are fortunate that we were able to do so easily because we’ve had a work from home policy on Fridays for about a year and then including Wednesdays for the past several months.  Your business may not be as easily transitioned to working from home.  But there are resources available to help you transition to a more remote working environment. 
  • And here are some resources that may be helpful, from our friends at the Canadian Federation of Independent Business.  Coronavirus and small business: keeping you you’re your employees safe. 

Remember that although people are distracted right now, they will return to a new normal.  We don’t know what that looks like exactly right now, but people still need things and they will buy necessities at least.  If you sell products or services that are not necessities, how can you shift to fill a need and create revenue opportunities.  Now is the time to think outside the box. 

To your success!