More Businesses Investing in Great Web Page Design
Is your business investing enough in your website? Today small businesses are investing larger amounts of their advertising budgets into great web page design. According to eMarketer, small business spending on websites has increased and now the highest portion of their advertising budget is being spent on website design.
The second highest percentage of small businesses advertising budget tends to be spent on email marketing campaigns and the third highest on social media optimization.
It looks as if these trends will continue in the future, as investment in website design is expected to continue to rise for a few reasons.
Currently, the majority of small businesses surveyed admit that their website design could use substantial improvement as it tends to be only informative in nature. These businesses would like to see more improvement and innovation on their website in the areas of:
- offering customer service
- capturing leads
- adding e-commerce features
In order to reach these goals small businesses will certainly need to increase their investment in their website.
If you are looking for great web page design consider contacting WSI. We have helped a number of small businesses generate leads, increase sales and improve their return on investment through our website design and internet marketing services.
We offer complimentary business consultations as well as a free monthly seminar where you can learn more about web site design and internet marketing techniques.
