I’ll try and keep this as low tech as possible. Google uses computer programs, robots and algorithms to figure out which websites show up for which search phrases.
The most important thing you (or whoever does this for you) must do to ensure you show up for those search phrases is basic SEO (Search Engine Optimization) on your website. Here are the crucial items:
Research to find phrases with significant search volume and low to moderate competition. Highly competitive keywords will not rank easily or quickly.
Optimize each page of your website with a unique page URL, Title, Meta Description, and H1 heading that include the target key phrase. Each page should target a different phrase.
Ensure each page focuses on content that specifically relates to the key phrase you are targeting. In this case you do want to be narrow focused and include as much value content as possible.
It really is that simple. I did a fun thing back in 2008. I made myself show up on page 1 of Google as the “smartest guy in Canada”. Do a Google search and you’ll see it still ranked on Page 1. All I did was those 3 things, then I blogged about it and 11 years later it’s still there. Just those 3 things.
Let me add that this phrase has essentially no competition, actually it had none until CBC came out with a TV show called Canada’s Smartest Person. Good SEO obviously involves a lot more work but these 3 basics are really all you need to do to get started.
I hope this is a helpful tip for you. If you’d like to have a quick intro call to see if we can help you with your online marketing needs, here’s a link to my calendar to schedule a 15 min call.
Have a great week!