Is one of your online marketing goals to get leads from your website? Most business owners would say yes. But I’ve talked to a lot of business owners who say that many, maybe even most of their leads are not well qualified, looking for the cheapest option, or are really just kicking tires.
How can you use your website better to qualify leads before they come to you? There are 2 points I want to make, briefly. I could go on and would be happy to discuss these ideas personally with you but here is a summary.
- If your website is well designed it will differentiate you from your competitors. Simply if you aren’t the cheapest option and don’t want to attract people looking for cheap options, don’t look cheap. Show your quality, set yourself apart, use content and images that will represent the value you provide and the quality that your customers can expect from you.
- Qualify your visitors with form fields. Users don’t want to work to get information and they don’t want to give up information, unless they are serious. So by asking more qualifying questions on your web forms you will filter out the less serious prospects. This can be accomplished on your initial inquiry form or by having a secondary form or survey for people to complete before a sales representative connects with them.
If you’d like to have a quick intro call to see if we can help you with your online marketing needs, here’s a link to my calendar to schedule a 15 min call.