Do you know how well your marketing is working?
Sure, it may be easy to ask people how they heard about you, but do you do that consistently? Does your staff?
We’ve surveyed small business owners over the past 3 years:
- 98% say lead generation is important for their business
- 58% say they do not get enough leads to meet their sales objectives
- 54% say they struggle to measure their marketing success
- 43% say they are disappointed with the ROI from their marketing efforts
Without proper metrics in place, it’s hard to get a real picture of how effective your digital marketing actually is. After 15 years in the digital marketing industry, it’s exceptionally rare for us to see proper metrics setup on a business website. In today’s website ROI video tip I highlight some of the important metrics you should have in place and why they are important.
I hope this is a helpful tip for you. If you’d like to have a quick intro call to see if we can help you with your online marketing needs, here’s a link to my calendar to schedule a 15 min call.
Have a great week!