Do you know what the most valuable thing you can do to improve your online performance is? If you said “add content”, give yourself a pat on the back. Go ahead, you deserve it!
You should create content on an ongoing basis that is enticing, shareable, and keyword targeted. The best way to produce consistent valuable content is to blog.
Lots of people get caught up thinking that their blog needs to sell sell sell. It is more beneficial for establishing yourself as an authority in your field/industry. By becoming an authority and industry resource, your website will gain more traffic and acquire more backlinks, and you’ll see your SERP (Google search results) rankings climb across the board.
I hope this is a helpful tip for you. If you’d like to have a quick intro call to see if we can help you with your online marketing needs, here’s a link to my calendar to schedule a 15 min call.
Have a great week!