When you are first introduced to a new prospective customer, what do you do? Is there a first meeting? What do you call that meeting? What do they get out of it? What happens next? And then what?
Your website is a tool. But like many tools, it doesn’t work if it’s not plugged in. That sounds weird, but what I mean is you need to plug your website into your business and sales process. Engage visitors to your website as though you would engage any brand new prospective customer who doesn’t really know exactly what you do or how you can help them.
Use your website to help people learn how you work with customers, what are the steps and processes and what the outcomes will be.
I hope this is a helpful tip. If you’d like to have a quick intro call to see if we can help you with your online marketing needs, here’s a link to my calendar to schedule a 15 min call.