Jason’s Tips: Are You Trying to be Different Online?

What colour are links? Where does a company logo go on a website? Where is the menu? If you want to get to the contact us page, where would you find that button? 

These questions have simple, logical answers. The thing is, some companies want to differentiate themselves and they will get creative with these things. In some cases it may make sense to be creative, but in our experience, when it comes to getting the best results from your website and online marketing, being too creative almost always leads to disappointment. 

Your logo should always be in the top left corner. Your menu should always be along the top or on the left side. Nowadays it is accepted practice to show your menu as 3 lines which, when clicked on, expand the full menu. But that menu button should be situated in the common place where users would expect to see it. And your contact us page should be the last item on your menu. Never hide it under a sub menu and it’s also a good idea to include your phone number in the top right of every page of your website so people can easily contact you when needed. 

I hope this is a helpful tip for you. If you’d like to have a quick intro call to see if we can help you with your online marketing needs, here’s a link to my calendar to schedule a 15 min call. 

Have a great week! 

 

JG