Do you ever wonder where you should focus your attention online so you can get the best results? Or do you think you should just be everywhere, because you never know what’s going to work?
The spray-and-pray technique is long behind us. Online you can track and measure your success and narrow your focus to what’s working and eliminate what’s not
In social media you might think you should be on Facebook and Twitter and Instagram and YouTube and Pinterest, and LinkedIn and …
But in reality, you just need to identify the 2-3 channels where your best prospective customers are likely to hang out and be there. Not selling but adding value. Share blogs, post tips and advice, engage and become a trusted adviser. Don’t try and be all things to all people. Be the perfect thing for your ideal prospect.
I hope this is a helpful tip for you. If you’d like to have a quick intro call to see if we can help you with your online marketing needs, here’s a link to my calendar to schedule a 15 min call.
Have a great week!