How to Optimize Your YouTube Videos for Search Engines

Video Concept

There’s no question that video content is a major factor when it comes to getting more leads and conversions online in the modern business world. There’s also no question that when it comes to platforms, YouTube reigns supreme in the world of video. But what many people don’t know is that much like your website, simply putting out content is not enough; you also need to optimize it for search engines to get the best results. 

Keep reading to learn how to optimize your YouTube videos for search (SEO). These useful tips will help your videos get found when people are looking for what you have to offer. 

Insert Keywords Naturally into the Video Title 

The title of your video is usually enough to get viewers to watch, but it’s important that it’s relevant and includes the keywords you hope to rank for. Short, concise titles that are in exact alignment with what people are about to see and have keywords inserted so they sound natural will help your SEO efforts. 

Rename the Video File Using a Keyword 

Renaming the video file and adding a keyword or two is another YouTube video optimization best practice that is easy to implement. When the video is uploaded, YouTube can read the video file name to get an idea of what it’s about, so having commonly searched keywords in there will help.  

Be Consistent 

Consistency may not necessarily be an optimization tip for YouTube videos, but it will help you build a solid base of subscribers to enhance your reach. Staying top of mind will help with your followers and with search engines, as they see you are posting regularly and adding value to people’s YouTube experience. Additionally, accounts with many subscribers tend to rank higher in YouTube searches.  

Optimize the Description 

The video description is another good place for YouTube video search optimization. The official character limit for a description is 1,000 characters, but that doesn’t mean you have to use that many. Anyone that finds your video is looking to watch, not read. Typically, only 100 or so characters will show before the visitor has to click to read more, so use that space to add important links, Calls to Action (CTA) and similar information.  

Call to Action Concept

Use Appropriate Tags   

When you tag your video with relevant keywords, you let viewers know what it’s about and you also let YouTube know what it’s about. They use tags to determine the content and context of your video, but be careful to use tags that are relevant to the content of the video or you’ll end up having the opposite effect. 

Categorize the Video 

After your video is uploaded, you can go to ‘Advanced Settings’ to categorize it. This will help it get grouped with similar content so it gains more exposure and is added to a variety of playlists. Take some time to research what seems to be working well in different categories before you choose one for your video. 

If you’d like to learn more about how to optimize your YouTube videos for SEO, get in touch with us at WEB ROI today. 

Sources: 

https://blog.hubspot.com/marketing/youtube-seo 

https://searchengineland.com/youtube-seo-101-289416 

https://www.searchenginewatch.com/2019/02/04/youtube-optimization-guide/