How Google TV is Changing the Web for Small Businesses

Updated on: 19-11-2021 by WEB-ROI

Google TV has recently launched and it will certainly have a large impact on the web in a number of ways.

The main impacts of Google TV from a business perspective will be positive and include expected changes to:

  • Local Business
  • E-commerce
  • Social Media
  • Google search

Local Business

Google TV will have many positive impacts on small, local businesses including:

  • People can now access Google’s geo-targeting advertising from their couch
  • Google TV users will be able to find local business information with greater ease and convenience
  • Google search function will now be available on a person’s TV, making it more accessible to find local businesses and small businesses in the area

 

E-Commerce

With the introduction of Google TV e-commerce will benefit for a number of reasons:

  • The entire web is at the fingertips of TV viewers all of the time
  • When a viewer sees a commercial for a product or service on TV or a TV show they can easily flip over to the web, find the product and purchase it instantly without leaving the couch
  • Search engine optimization (SEO) and internet marketing will become even more important for the small business owner

Social Media

  • Google TV will help social media sites like Facebook, Twitter and YouTube prosper:
  • Social media sites will become more convenient and accessible for people to use
  • People will be able to communicate easily from their couches or recliners
  • It is very possible that TV will become the primary platform for communications like:

 

 

  • The use and popularity of social media sites is expected to grow
  • For the small business owner, establishing a social media presence is going to become even more important as users will be able to access social media sites more frequently and conveniently
  • Businesses will want to include social media as a key part of their internet marketing strategy

Google Search

As Google TV becomes more popular so will Google search:

  • Increased accessibility of Google search means that businesses need to improve their SEO strategies

In order to take advantage of the internet as a key marketing tool and establish a strong online presence, businesses need to be aware of and manipulate the impact of Google TV on the web.

Google TV will certainly impact small business providing a lot of benefits and opportunities to help businesses prosper online if they establish smart internet marketing strategies.

WSI Milton specializes in internet marketing, search engine optimization and social media optimization.  Let us help improve your online presence. With our expertise in the internet and our attention to customer service we have helped hundreds of local businesses experience online success.

Request a complimentary consultation to learn more about what we can offer you or visit our client profiles and testimonials to read glowing reviews from satisfied customers.

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