Google Local Services Ads: What Are They and How Can They Help Your Local Business?

Online Advertising concept

What are Google Local Services Ads? How can they benefit your business? This exciting way of advertising offers a wide variety of benefits, but unfortunately, many businesses don’t know about it or don’t know how to take advantage of it. 

Here’s what you need to know about Google Local Services Ads before you get excited and dive right into this effective advertising method. 

Google Local Services Ads & Your Business 

Many businesses operate within their local area simply due to the type of service offered, such as HVAC, landscaping, home renovations and so many more. With the rise in consumer desire to support even more local businesses rather than large corporations, highlighting your services as a local option is a very effective way to get your business in front of the best customer base. 

Google Local Services Ads highlight your business at the very top of a relevant Google search (yes, above the paid search ads!), showcasing a short headline, your review rating, a Google Guaranteed badge, and your business contact information. This is a great strategy for businesses such as plumbers, locksmiths, electricians, and HVAC contractors. At the moment, these are the only businesses that are eligible to run Local Services Ads in Canada. 

Google does a lot of work for a business that participates in Google Local Services Ads by ensuring that they only pay for leads that they receive – in Canada, a lead is always a phone call to your business. Participants are also able to contest leads that they deem as invalid. 

Business Benefits with Google Local Services Ads 

Using Google Local Services Ads offer a host of benefits for your business, including added exposure to your ideal customers and increased local trust. More specifically, Google Local Services Ads offer the following benefits: 

  • Top ad position on relevant Google searches. 
  • Detailed business profile that showcases your best description and contact information. 
  • Increase your exposure to potential customers who are searching for services that are the same or similar to what you provide. These customers are already looking for your services and are very likely to book. 
  • Simple, easy to use software tools to help with creating your Google Local Services Ads and a customized business profile. 
  • Pay only for the leads you receive. With Google Local Services Ads, you pay only for leads related to your business and the services you offer. Plus, you will only receive inquiries from customers who have specifically selected your profile among their local choices. 
  • Build trust with your customers as a result of the Google Guarantee badge that comes with using Google Local Services Ads. 

Building trust concept

The Google Guarantee 

The Google Guarantee offers legitimacy to your advertising endeavours as a business, but it goes beyond that. If you’re Google Guaranteed, there is a good chance that you will be listed as a local provider on the Google Assistant, which is an added level of exposure that you don’t need to pay for. To get the Google Guaranteed badge however, the business owner and all field workers will need to complete background checks with a Local Services partner firm. The forms are lengthy but well worth it when the phones begin to ring! 

Got Questions? Ready to Jump In? 

Getting your business recognized with Local Services Ads can help you target specific people and their needs. Want to learn more about Google Local Services Ad and how they can help you? Contact a member of our team at info@webroi.ca to get started!