Updated on: 21-09-2021 by WEB-ROI
Did you know that online retail stores are growing 7x faster than their offline counterparts?
And if given the choice, most people would rather shop and buy from a website than a brick-and-mortar location.
Add it up and it means that, if you have a product or service to sell, you best be online because that’s where your potential customers are.
But having an eCommerce site is much more than just an online brochure and shopping cart function. It has to be a complete system which:
Courtesy of WSI Milton, here are 5 steps towards having a great and profitable eCommerce website:
In other words: The wrong eCommerce technology can sink your site.
Have you ever tried to buy something online, only to be frustrated by the experience? For example:
That’s the result of having the wrong eCommerce platform.
If you hated that experience, chances are your potential customers will too – if you don’t have the right technology in place.
In other words: Build your eCommerce site to appeal to potential customers.
When building your website, let the “5 Ws” guide you:
And don’t forget the “1 H” too:
Answer those questions and you’re well on your way to having a successful eCommerce website.
In other words: Make it real easy for people to buy from you.
The moment a prospect is ready to open their wallet and purchase from you, your website must be ready for it.
Conversion architecture is about doing things to help increase sales.
Whether that’s offering a discount, cross-selling other products or featuring testimonials from other customers, conversion optimization helps push the potential customer across the finish line for you.
In other words: Make your customers want come back again and bring their friends too.
This makes your eCommerce site more than just a place to buy things.
It turns your web presence into a total digital showroom.
Your prospects will get the same level of care, expertise and attention they would from a physical location.
All from the convenience of their own device and on their own schedule.
In other words: See what’s working and fix what isn’t.
Launching your eCommerce site is just the start.
Once it’s live, you’ll need to examine your web data on a regular basis to see how it’s performing.
For example, if a high percentage of people are leaving your billing/shipping page, that’s a sign that the forms they’re being asked to fill out are too long or complicated.
That’s important because it tells that people want to buy from you. And that they’re ready and willing to do it too.
But it’s too complicated for them do to so, so they decide to abandon the purchase.
With that data, you can then make your billing/shipping form a lot easier to fill out.
Something to consider: if you have an eCommerce website, then your competitors do too.
How visitors interact with and perceive your website will make the difference between turning them into customers and losing them forever.
Your eCommerce website will benefit from the expertise of a digital marketing specialist.
Your first step (even before step 1) is to call 1-877-7WEBROI or contact us for a FREE consultation.
That’s all it takes to get your eCommerce website started on the path to success and profit.
With a high-traffic website designed to convert quality leads into paying customers you can shift your focus to other areas of your business (or reclaim some much-needed personal time).
Stop driving in circles. Choose digital marketing services guaranteed to get you to the finish line. With an award-winning website design company like WEB ROI at your side, it won't take long to achieve your goals.