- Your eCommerce website must be mobile-friendly
- Know your target audience before launching your eCommerce site
- Make it incredibly easy for customers to buy from you
- Review website performance and adapt accordingly to maximize your return on investment
Selling online? You need a strong eCommerce strategy first
Did you know that online retail stores are growing 7x faster than their offline counterparts?
And if given the choice, most people would rather shop and buy from a website than a brick-and-mortar location.
Add it up and it means that, if you have a product or service to sell, you best be online because that’s where your potential customers are.
But having an eCommerce site is much more than just an online brochure and shopping cart function. It has to be a complete system which:
- Expands your marketing reach
- Grows your customer base
- Adapts to your ever-changing business needs
- Compels people to buy from you again and again
Courtesy of WSI Milton, here are 5 steps towards having a great and profitable eCommerce website:
Step 1: Put the right platform in place
In other words: The wrong eCommerce technology can sink your site.
Have you ever tried to buy something online, only to be frustrated by the experience? For example:
- The shopping cart wouldn’t add your product selection
- The shipping field kept deleting your information
- It didn’t work on your mobile device (so you had to wait to go home to complete your purchase)
That’s the result of having the wrong eCommerce platform.
If you hated that experience, chances are your potential customers will too – if you don’t have the right technology in place.
Step 2: Know your audience
In other words: Build your eCommerce site to appeal to potential customers.
When building your website, let the “5 Ws” guide you:
- Who are you selling to?
- What do they want?
- When do they need it?
- Why do they want it?
- Where will they get it?
And don’t forget the “1 H” too:
- How will they buy it?
Answer those questions and you’re well on your way to having a successful eCommerce website.
Step 3: Optimize for conversion
In other words: Make it real easy for people to buy from you.
The moment a prospect is ready to open their wallet and purchase from you, your website must be ready for it.
Conversion architecture is about doing things to help increase sales.
Whether that’s offering a discount, cross-selling other products or featuring testimonials from other customers, conversion optimization helps push the potential customer across the finish line for you.
Step 4: Offer an outstanding customer experience
In other words: Make your customers want come back again and bring their friends too.
- Big, bright pictures
- Easy-to-understand calls-to-action
- Simple forms to fill out
- Live chat when needed
- Informative blog posts.
This makes your eCommerce site more than just a place to buy things.
It turns your web presence into a total digital showroom.
Your prospects will get the same level of care, expertise and attention they would from a physical location.
All from the convenience of their own device and on their own schedule.
Step 5: Listen, learn and improve
In other words: See what’s working and fix what isn’t.
Launching your eCommerce site is just the start.
Once it’s live, you’ll need to examine your web data on a regular basis to see how it’s performing.
For example, if a high percentage of people are leaving your billing/shipping page, that’s a sign that the forms they’re being asked to fill out are too long or complicated.
That’s important because it tells that people want to buy from you. And that they’re ready and willing to do it too.
But it’s too complicated for them do to so, so they decide to abandon the purchase.
With that data, you can then make your billing/shipping form a lot easier to fill out.
You’ve got the tools. Now it’s time to build.
Something to consider: if you have an eCommerce website, then your competitors do too.
How visitors interact with and perceive your website will make the difference between turning them into customers and losing them forever.
Your eCommerce website will benefit from the expertise of a digital marketing specialist.
Your first step (even before step 1) is to call 1-877-7WEBROI or contact us for a FREE consultation.
That’s all it takes to get your eCommerce website started on the path to success and profit.