Last week we talked about the importance of using a Call to Action (CTA) to get visitors to engage with you. But what can you do to engage people who are more curious than serious? Obviously, you don’t want to waste your time with someone that’s not ready to buy and they probably don’t want to waste their time either.
So, how can you provide value to them that helps them through their decision-making process? We always recommend using a secondary CTA, which is a free download like a checklist, guide or white paper. It really doesn’t matter what it is as much as it matters that the visitor would perceive enough value in it that they would be willing to trade their email address for it.
Once you have captured their email and they have received your free value-add information, you now have the ability, with their permission, to market to them using email and automation tools. If you are reading this blog right now, you can clearly see the value of keeping your name in front of your prospective customers and educating them through the process of eventually buying from you.
I hope this is a helpful tip for you. If you’d like to have a quick intro call to see if we can help you with your online marketing needs, here’s a link to my calendar to schedule a 15 min call.
Have a great week!