Category Archives: Web Design & Development

The Importance of Mobile-Friendly Websites

A few years ago (April 21, 2015 to be exact) Google changed the way businesses big and small – all over the world – marketed to potential customers. It was called Mobilegeddon and it instantly placed the importance of mobile-friendly websites ahead of their desktop counterparts. In short, here’s why: More people surf the web … Continue reading The Importance of Mobile-Friendly Websites

5 Things You Absolutely, Positively, Cannot Forget On Your Website (Infographic)

Building a website for your business is exciting. You want to make sure everything is perfect and accurate. And, of course, you want to make sure you include things like: Your logo High-quality pictures of your products or services in action A simple, easy-to-understand navigation menu Links to other pages in your site While those … Continue reading 5 Things You Absolutely, Positively, Cannot Forget On Your Website (Infographic)

Batman and the 5 Elements of Good Web Design

Bruce Wayne has a business website. It looks nice and gets a fair amount of visitors. When it comes to converting that traffic into high-quality leads though, well, here’s what he’s getting: Nothing Nada Zip Zilch Zero Crickets That’s because his site doesn’t have the elements of good web design it needs to “seal the … Continue reading Batman and the 5 Elements of Good Web Design

Money-Making Monday: Did You Forget These 5 Critical Components on Your Website? Uh Oh! These Are the Consequences.

Website design has evolved over the years to the point that they’re more or less, kinda, sorta all the same: Logo in the top left-hand corner Navigation across the top Big image and headline promoting your product or service Text linking to other areas of your website That’s all you really need, right? Nope. Those … Continue reading Money-Making Monday: Did You Forget These 5 Critical Components on Your Website? Uh Oh! These Are the Consequences.

WEB ROI Video Tip: The Importance of Before & After Images

Welcome to another installment of the WEB ROI video tip series. Today’s blog looks at just how powerful before & after pictures can be for your website. Video highlights Before & after images allow users to visualize the start and end of a project 93% of website visitors rely on pictures to showcase a company’s … Continue reading WEB ROI Video Tip: The Importance of Before & After Images

The Anatomy of a Landing Page that Converts (Video)

Video highlights: Don’t use PPC advertising to send people to your website homepage Always identify your customer persona prior to building your landing page Have a specific goal in mind for landing page visitors to complete Design an easy-to-use, distraction-free landing page The definition of a landing page Any page a visitor “lands” on (regardless … Continue reading The Anatomy of a Landing Page that Converts (Video)

WEB ROI Video Tip: Avoid Losing Your Customer in 3 Seconds

Welcome to the WEB ROI video tip series. These are short, helpful videos on how to improve the performance of your website (which, in turn, will help maximize the return on investment it delivers for you). First up: How to avoid losing customers in 3 seconds without you knowing it. Video highlights If your website doesn’t … Continue reading WEB ROI Video Tip: Avoid Losing Your Customer in 3 Seconds

Money-Making Monday: Easy To Use Forms on Your Site

Welcome to another edition of Money-Making Monday, presented by WEB ROI. Today’s topic asks two questions:      1. When you see a complex form on a website, are you immediately turned off by it?      2. Do you have easy-to-fill forms on your website? If you don’t, there are multiple business reasons why … Continue reading Money-Making Monday: Easy To Use Forms on Your Site