Category Archives: Web Design & Development

How to Get More Action on Your Promotions

If you’re looking to grow your business and reward current customers, you have to be engaging in promotions. This marketing tactic gets the attention of potential clients while making your existing ones feel appreciated. You probably already know that promotions are important, but you might not understand why establishing an online presence will increase the … Continue reading How to Get More Action on Your Promotions

Should You List Your Competitor’s Name & Product Info On Your Website?

You and your top competitor sell very similar products and services. But upon closer inspection, you realize that your offering is: Less expensive. Better performing. Backed by a superior guarantee. Rated higher and recommended more. The light bulb goes off. Rather than having customers hop from one website to the next looking for comparative information, … Continue reading Should You List Your Competitor’s Name & Product Info On Your Website?

4 A/B Tests on Your Call-To-Action Buttons You Really Need to Try

Put on your helmet. Strap on your boots. Get ready to rumble because your manager has a mission for you: “Get more conversions from our website without making too many changes to it. ASAP, please” In other words…make the website do better without, you know, doing much to it. Now, there are some options available … Continue reading 4 A/B Tests on Your Call-To-Action Buttons You Really Need to Try

Need a New Website? 5 Things to Convince Your Boss.

Each time you look at your company website, a little piece of your soul dies. That’s because: The content’s all wrong It takes waaaay too long to load There’s no mobile responsiveness SEO is MIA In short, the website sucks. You know it. Your customers know it. Your boss doesn’t, though. Sadly, you can’t put … Continue reading Need a New Website? 5 Things to Convince Your Boss.

Google SSL Certificate. Chrome Browser. October 1, 2017. Your Website. What Does It All Mean?

As mentioned in previous WEB ROI blogs, Google is always making changes to how its algorithm serves up websites. They do this to improve the experience people have when using their products. Some previous updates include: Boosting the importance of mobile-friendly websites Removing right-hand side paid advertising on their mobile website Forcing websites to create … Continue reading Google SSL Certificate. Chrome Browser. October 1, 2017. Your Website. What Does It All Mean?

5 Things You Need to Remove from Your Website NOW (and Why)

A big part of good web design is making sure your website has the important elements it needs, such as:    1. Logo    2. Straightforward navigation    3. Easy-to-find contact us information    4. Helpful blog content    5. Search engine optimization (SEO) keywords Yup. Those are all excellent things to have. On the … Continue reading 5 Things You Need to Remove from Your Website NOW (and Why)

Why Aren’t My CTA Buttons Converting Visitors into Leads?

On your company website, nothing’s more important than your call-to-action (CTA) buttons. After all, they’re the elements which compel and convince users to click it and do what comes next. Many business owners who come to WEB ROI think crafting an enticing CTA button is easy: Get a round, rectangular shape, add some colour and … Continue reading Why Aren’t My CTA Buttons Converting Visitors into Leads?