How to Develop a Social Media Strategy – Part 1 of 4

Updated on: 09-11-2021 by WEB-ROI

How to Develop a Social Media Strategy – Part 1 of 4

Social media is a huge potential market that many businesses are trying to address in their internet marketing strategy. However, it takes a lot of know how to be able to create an effective social media strategy and a ton of time to implement the strategy properly.

Social Media Marketing Most Valuable for Small Businesses as a Tool to Retain and Engage Customers

Updated on: 09-11-2021 by WEB-ROI

Social Media Most Valuable for Small Businesses as a Tool to Retain and Engage Customers

According to a recent study conducted by Network Solutions and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business, the expectations small businesses have for social media is changing.

B2C More Effective than B2B in Measuring Social Media Success

Updated on: 19-11-2021 by WEB-ROI

B2C More Effective than B2B in Measuring Social Media Success

According to The CMO Survey conducted by Duke University and The American Marketing Association, business to customer (B2C) outpaces business to business (B2B) in monitoring sales leads, revenues and profits per customer.

Like This Button, Facebook’s Version of Pagerank?

Updated on: 09-11-2021 by WEB-ROI

Facebook’s Like This Button Has Now Become More Important As Facebook Officially Allows Most Liked Articles To Rank Higher In Their Search results. Is This Facebook’s Own Version of PageRank?

Use Social Media to Improve Your Search Results

Updated on: 09-11-2021 by WEB-ROI

Use Social Media to Improve your Search Results

According to the eMarketer.com article B2Bs Tap Social to Boost Search using social media can improve your business to business (B2B) search performance. In the past, you may have considered social media a good forum for businesses to reach consumers, which is certainly true. However, it has significant use for B2B as well.

The GOOD and The BAD: Why Facebook Was Down

Updated on: 09-11-2021 by WEB-ROI

It’s A Big Deal When More Than 500 Million Facebook Users Can’t Login To The Mega Social Site. It was Reported that The “FACEBOOK is DOWN” phenomenon lasted for 2.5 hours… shutting down access to the site’s APIs resulting to the crashing of LIKE Buttons and Connect platforms for over 350,000 sites using it..

Twitter versus Facebook: The Debate Continues

Updated on: 09-11-2021 by WEB-ROI

Twitter versus Facebook: The Debate Continues

From a marketing perspective many social media marketers have debated which social networking site is more effective – Twitter or Facebook? To answer this question, marketers first need to understand how these two audiences differ and what causes each audience to connect with brands.

Social Media Creates New Challenges and Opportunities for Brand Marketing

Updated on: 09-11-2021 by WEB-ROI

Social Media Creates New Challenges and Opportunities for Brand Marketing

As social media changes how consumers communicate, brand marketers are struggling to keep up with the new opportunities and challenges that are created as a result. With social networking sites like Facebook and Twitter making it easier for consumers to share opinions regarding brands, products and services, brand marketers are finding it more difficult to control their brand message than they did in the days where buzz was created by word of mouth.

The Power of the Tweet: Case in Point – Wind Mobile Uses Social Media to Their Advantage

Updated on: 09-11-2021 by WEB-ROI

The Power of the Tweet: Case in Point – Wind Mobile Uses Social Media to Their Advantage

The recent incident of Breanna Hughes, who complained about a bill dispute between herself and Rogers Communications Inc. proves that a customer complaint through social media can seriously impact a company’s online marketing strategy, positively or negatively.